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WELCOME

The Nonprofit Marketing Summit 

2022 Schedule 

These sessions are handcrafted and designed to help you fundraise to the future!

Featuring 60+ high-impact sessions led by nonprofit industry leaders from organizations including TikTok, Meta aka Facebook, Twitter, TechSoup, Charity Water and many more!



8:00  

  • The Future Of Your Nonprofit Starts Now: 10 Strategies Skyrocketing Year-End Fundraising Results In 2022 

Cameron Ripley  | Community Boost

9:00  

  • The Tech That Comes Next: The future of tech for nonprofits Amy Sample Ward | NTEN & Afua Bruce | Author
  • What Classy Learned From Analyzing Over 54,000 Fundraising Campaigns  Hannah Durbin & Lindsay Kolsch | Classy & TWLOHA
  • Elevating Your Nonprofit Presence on Twitter  Ali Goldberg & London Lee | Twitter

10:00  

  • Bring Your Year-End Fundraising Into To The Future Salvatore Salpietro, Caroline Fothergill, Elizabeth Johnson Sellers, & Matt Scott | Fundraise Up, Marketer on a Mission, Humanity & Inclusion, & CauseMic 
  • How to Create and Implement a Social Media Campaign that Attracts New Donors   Steven Davidson | TechSoup
  • 6 SEO Tips Guaranteed To Increase Your Nonprofit's Web Traffic  Ashley Brannan | Community Boost

11:00  

  • Meta Secrets to Maximize Year End Giving in 2022 Jalina Morgan | Community Boost
  • How To Use SMS to Maximize Donations In 2022 And Beyond  Nicole Alvarez | Tatango
  • Winning Matched Giving Strategies to Double Your Pleasure And Triple Your Fun Chas OffutRaisely

12:00  

  • What Funders Want: Raise More Money by Measuring & Communicating your Impact Ben Miller & Kimberly O'Donnell | Bonterra
  • How can you make your monthly giving program ROAR  Erica Waasdorp 
  • Year-end campaigns as an experience of your brand  Farra Trompeter & Erin Dresnick | Big Duck & Parent Project Muscular Dystrophy 

1:00  

  • Showing Up and Being Successful on Video  Rain Bennett | Author of Six Second Stories
  • 2022 Facebook Ad Creative To Skyrocket Your Fundraising This Giving Season Danielle Bentson | Community Boost
  • How to Utilize Facebook Offline Conversions & Drive 3x ROAS This Year End Lauren Wallis | Community Boost
  • Create an Annual Appeal Campaign that Compels ACTION Maria Bryan | Nonprofit Marketing Strategist
  • First Impressions Matter: 5 Website Must-Haves to Attract Future Supporters Dana Snyder | Positive Equation
  • DonorPerfect Session description coming soon...

2:00  

  • Facebook/Meta Secrets To Maximize Year End Giving in 2022 Martha Peña | Meta
  • *NMS EXCLUSIVE* The Fundraising Tech Roundtable: Tell-Alls From The Forefront Of Fundraising Technology Michael Goodrum, Regan Dishon, Chris Silver & Salvatore Salpietro | Community Boost, Classy, & FundraiseUp 

3:00  

  • Wine Tasting | John Nunnally

8:00-9:00 AM PST

The Future Of Your Nonprofit Starts Now: 10 Strategies Skyrocketing Year-End Fundraising Results In 2022


"The clock just struck midnight January 1, 2023. As the world rings in the new year, you’re also celebrating the best year-end fundraising campaign your organization has ever completed and it’s not close. Your cause exceeded every fundraising goal you set in 2022, setting up 2023 to be a year of continued growth and accelerated impact. ".

How? Join this keynote session with Cameron Ripley, CEO of Community Boost, and you’ll learn the top-performing digital marketing strategies the Community Boost team is utilizing in 2022 to drive over $40M in revenue for over 400 of the fastest-growing nonprofits.

With tech moving forward at lightning speed, there’s no time to waste. Step into the future of digital with these 10 practical strategies your organization can use to drive the best results possible this giving season.

Stage: Main Room

Cameron Ripley

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The Tech That Comes Next: The future of tech for nonprofits


Technology is inseparable from inequity in our organizations and our communities, from digital divides to web accessibility, AI discrimination to dataset biases, VC and philanthropic funding imbalances to inadequate training. After multiple years in a global pandemic that has required so many of us to connect to friends, family, school, work, and support services through an online device, there’s no question that technology is also inseparable from the world around us.

What does it look like to change all of that? Amy and Afua's co-authored book, The Tech That Comes Next: How changemakers, technologists, and philanthropists can build an equitable world, takes an intersectional approach in analyzing how technology is funded, built, and put to use today and presents alternative strategies for what it could look like tomorrow. From staff in social impact organizations to policymakers, funders to community leaders, and technologists in all kinds of settings, there are critical shifts in what and who is valued that are necessary for changing the technology we have and the world we create. Join us to talk about what we can build together.

Stage: Main Room

Afua Bruce

Amy Sample Ward

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9:00-10:00 AM PST

What Classy Learned From Analyzing Over 54,000 Fundraising Campaigns


In 2021 alone, nonprofits on the Classy fundraising platform raised over $1 billion for good. Join us as we distill the most relevant fundraising insights from our latest annual report, The State of Modern Philanthropy 2022, which analyzes over 54,000 campaigns hosted on our platform. We’ll discuss how, when, and where to attract, convert, and retain donors across various channels. We’re bringing to light the impact of today’s popular payment options on your donation forms, the influence social media has on giving, and the significant results you can prepare for as we head into the year-end season. After the session, you will feel equipped with actionable takeaways to raise more, so you can do more for your cause.

Stage: Community Room

Hannah Durbin & Lindsay Kolsch

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Elevating Your Nonprofit Presence on Twitter


This session will highlight best practices, tools for engagement, and how nonprofits can get the most out of their Twitter presence. Through examples and case studies, we’ll discuss how you can grow and engage your audience, build a unique brand voice, and expand awareness of your organization and its mission on Twitter

Stage: Boost Room

Ali Goldberg & London Lee

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Bring Your Year-End Fundraising Into To The Future


The future is here. In addition to year-end campaign basics and fundamentals, we'll discuss how we can bring our year-end fundraising tactics up to speed with the current expectations of donors. Donors are the same people that buy things online, and the baseline expectations (before reasoning enters) should be met to maximize fundraising efforts. We'll talk about what those might be and how you can use them. Things like personalization, express payment methods, clear landing pages, and more.

Stage: Main Room

Salvatore Salpietro, Caroline Fothergill, Elizabeth Johnson Sellers, Matt Scott

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10:00-11:00 AM PST

How to Create and Implement a Social Media Campaign that Attracts New Donors


Learn how to effectively build your community, expand your reach, and implement an organic social media campaign that will bring in new donors for your next fundraising campaign. Strategies include:

- Using third-party tools (Audiense, Tweepsmap) to build community, identify specific users online and build a follower base

- Crowdfunding

- Sharing Kit Strategy & Template

- Twitter List Strategy

Stage: Community Room

Steven Davidson

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6 SEO Tips Guaranteed To Increase Your Nonprofit's Web Traffic


Join this session led by Ashley Brannan, SEO Digital Specialist at Community Boost, to learn the simple strategies you can implement that are guaranteed to increase your rankings and web traffic for your nonprofit. You’ll walk away with:

- An understanding of the main pillars of SEO.

- How to identify opportunities for creating high-ranking content.

- 6 Simple steps nonprofits can take to build their SEO strategy.

- Easy-to-implement strategies that will boost your traffic and drive more supporters to your website.

Stage: Boost Room

Ashley Brannan

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Meta Secrets To Maximize Year-End Giving in 2022


Are you ready to take control of your fundraising efforts? Over $2 billion have been raised for nonprofits and personal causes via Meta and Instagram. Learn how to achieve fundraising goals while spending less and driving more results this year end! Jalina Morgan our Facebook Area of Practice Manager will walk you through OUR existing strategies that will drive massive results to your giving season. Over the course of her session you will receive the entire blueprint that will strengthen your strategy and drive the ultimate success this year end! Fasten your seatbelt as we fundraise to the future.

Stage: Main Room

Jalina Morgan

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11:00-12:00 AM PST

How To Use SMS to Maximize Donations In 2022 And Beyond


Nonprofit marketers know that in order to communicate directly with supporters, reach their fundraising goals, and further their mission, they must adapt and innovate. In 2022 and beyond, the success of their organization is dependent on building long-lasting relationships, and engaging supporters and donors effectively.

Savvy nonprofit marketers use SMS fundraising to engage directly with supporters and raise donations, easily. With practical tips that you can implement today, this session will teach you the basics of raising donations with SMS quickly and easily. 

Stage: Community Room

Nicole Alvarez

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Winning Matched Giving Strategies to Double Your Pleasure And Triple Your Fun


In the 80s - everything was BIG. Big hair, bold style, punk rock, and Wrigley’s doublemint gum were all in. You can take a queue from the 80s and go BIG with your year-end fundraiser - you can triple, quadruple, or even quintuple your year-end fundraising with matched giving campaigns. Join industry thought leaders for an engaging discussion to elevate your matched giving campaigns. You’ll leave with tips, tactics, and emerging best practices to craft a unique value proposition that will result in more money for your nonprofit on Giving Tuesday and year-end..

Stage: Boost Room

Chas Offut

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What Funders Want: Raise More Money by Measuring & Communicating your Impact


"Whether you're seeking funding from grantmakers, from individual donors, or a mix of the two, it's important to remember that the overwhelming majority of nonprofit supporters look for proof that an organization is making an impact prior to making a gift. In this session, we'll review the results of our 2022 Top Funder Decision Factors survey of foundations, charitable trusts, and corporate giving programs from across the country and define how nonprofits can use outcome-focused data to stand out and secure more funding. We'll then discuss how those same measurable outcomes can be leveraged to build a sustainable individual giving program this year-end and beyond.

Stage: Main Room

Ben Miller & Kimberly O'Donnell

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12:00-1:00 PM PST

How can you make your monthly giving program ROAR


Monthly donors are an intricate part of annual appeals which in turn will lead to upgrades, to legacy and major gifts. Donors at all levels are the lifeblood of any nonprofit and strengthening their commitment to the organization through sustainer conversion are key to every nonprofit’s financial growth and stability. If there’s one thing the pandemic has taught us, it’s the importance of sustainable revenue: funds you can count on, no matter what happens.

Stage: Community Room

Erica Waasdorp

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Year-end campaigns as an experience of your brand


"Most nonprofits raise 30-50% of donations from individual donors during the year-end giving season. How can you use this moment of generosity to build a lasting connection between new and repeat donors and your organization? This session will explore ways you can create a theme, visuals, and messaging to help the campaign feel special while still aligned with your organization's brand so that supporters recognize and engage with you year-round.

Stage: Boost Room

Farra Trompeter & Erin Dresnick

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Showing Up and Being Successful on Video


"Science shows us that using video can be just as capable of motivating action in your audience as being face-to-face with them. But in order to do that, you must understand how to tell your story effectively and authentically. And that's not always easy to do when your not a professional filmmaker or on-camera personality. Luckily, Rain Bennett is both, and in this session, he will share simple secrets that you can apply to your video strategy today that will emotionally move your audience and inspire them to take action.

Stage: Main Room

Rain Bennett

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1:00 - 1:30 pm 

2022 Facebook Ad Creative To Skyrocket Your Fundraising


With year end drawing near, we need to be on our A game. In the nonprofit sector, it is important that we stand out during the busiest giving season of the year. How can I do that? Join this session to get inspiration for your ad creative so you can create your own attention-grabbing advertisements for Facebook and Instagram. You'll learn:

- How to create effective Facebook and Instagram Advertisements for your next fundraiser

- Attention-grabbing advertisement strategies proven to drive engagement

- How to navigate Facebook business insights to ensure you're successful

Stage: Community Room

Dani Bentson

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1:00-2:00 PM PST

1:00 - 1:30 pm 

Create an Annual Appeal Campaign that Compels ACTION


Ready for your 2022 year-end appeal to be your best one yet? End-of-year fundraising efforts are the most impactful of the year. Learn five tried and true annual appeal strategies and about creative out-of-box campaigns that will set your nonprofit apart. You'll feel equipped to create an annual appeal campaign that will move hearts and compel generous giving.

Stage: Boost Room

Maria Bryan

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1:30 - 2:00 pm 

Increase Funnel Visibility & Drive More ROI With Facebook Offline Conversions in 2022


Are you accurately measuring the full impact of your Facebook campaigns? Recent changes, including Apple’s iOS 14.5 privacy update, iOS15, and the abandoning of 3rd party cookie tracking, have created massive reporting challenges for marketers. Facebook’s offline conversion tracking is the perfect solution that provides you with more accurate attribution while improving ROAS. During this session, you'll gain an understanding of why Offline Conversion tracking is a MUST in 2022, and how to integrate it into your Facebook strategy!

Stage: Community Room

Lauren Wallis

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1:30 - 2:00 pm 

First Impressions Matter: 5 Website Must-Haves to Attract Future Supporters


Where's the first place you go to research something? I'm guessing Google...and then to someone's website! Your website is basically the storefront of your organization and we want your storefront to be SO appealing no one wants to leave! How? I'll break down 5 must-have components of a website...and you might be surprised by what they are. No full redesign needed. Let's bring your website into the future for giving season!

Stage: Boost Room

Dana Snyder

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1:30 - 2:00 pm 

Graphic Design Basics For Nonprofit Marketing Success


Session and description coming soon



The Metaverse & the Future


What is the Metaverse? What marketing opportunities does the metaverse offer today, and tomorrow? This track helps explore the new frontiers of marketing and practical solutions for telling more immersive stories, create more meaningful connections with people, and drive marketing outcomes all while preparing for the shifts from offline to online and beyond.

Stage: Main Room

Martha Pena

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2:00-3:00 PM PST

*NMS EXCLUSIVE* The Fundraising Tech Roundtable: Tell-Alls From The Forefront Of Fundraising Technology


There’s a lot of fundraising tech for nonprofits out there, but what exactly about these cutting-edge platforms are bringing nonprofits into the future of digital fundraising? And how can your nonprofit take advantage of the latest tech out there to drive more donations online? Welcome to the Fundraising Tech Roundtable - as we chat with top leaders at fundraising platforms to discover their suits, best use-cases, and their latest advancements in the fundraising landscape. Get ready for an exclusive & engaging session to learn from the top leaders in fundraising tech about how you can leverage these platforms for your nonprofit.

Stage: Community Room

Regan Dishon, Salvatore Salpietro, Chris Silver, & Floyd Jones

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8:00  

  • The Thirst For Impact: A Fireside Chat With Scott Harrison, Founder & CEO @ Charity:Water

Cameron Ripley  | Community Boost

Scott Harrison  | Charity Water

9:00  

  • Social Media Management in 20 Minutes Per Day Julia Campbell 
  • Matching Gifts, The $10 Billion Goldmine Nobody (But Everybody) Should Be Talking About Katie Landsman | Amply
  • Peer-to-Peer Pro Tips from Your Fundraising Peers! Ashley Carroll | RallyUp

10:00  

  • How To Get the Most Out of Your $10K/Month Google Ad Grant  Emily Fisher | Community Boost 
  • Going Offline: Direct Mail’s Place in a Digital Era Kelly McLaughlin | Fit Strategic Consulting
  • Unlocking Donors and Dollars With DIY and P2P Apparel Fundraising  Maggie Paynter | Bonfire
  • Authenticity and Technology: Tips To Increase Donor Retention Meaningfully By Leveraging Tech Ashley Dittmar | Crisis Text Line

11:00  

  • Raise More Money Through Email using Storytelling Vanessa Chase Lockshin | The Storytelling Nonprofit
  • How To Get The Best ROAS for Your Search Campaigns During Year-End  Isabelle Ashraf | Community Boost
  • Introduction To Google Analytics 4Introduction To Google Analytics 4 Dezhay Caraway | Community Boost
  • Supersize your content with the power of AI Cherian Koshy | Endowment Partners 

12:00  

  • How to mobilize your supporters and soar to fundraising success this Giving Tuesday Floyd Jones | Givebutter
  • Recession Proof Your Fundraising & Marketing Strategy Noah Barnett, Brady Josephson, Cherian Koshy, Taylor Hebble, & Courtney Bugler | Growth Marketer & Nonprofit Leader, Endowment Partners, Charity:water, Hope for Haiti, & Piedmont Park
  • 8 Steps to Develop a Cost-Effective Yearly Marketing Plan Katie Katie Kohl | Uncommon Good

1:00  

  • How Cryptocurrency is Transforming the Nonprofit Sector Pat Duffy | The Giving Block
  • What is a 21st Century Case for Support?  Lori Jacobwith
  • Announcing Quad: The Space for Solutions Susan Tenby | Techsoup
  • Multi-channel Paid Ads Case Study | Community Boost

2:00  

  • How To Leverage TikTok For Good | Brett Peters 
  • The Year-End Fundraising Roundtable: Real Talk With Nonprofit Professionals Raising Millions Year-End 2022 Michael Goodrum | Community Boost

 

8:00-9:00 AM PST

The Thirst For Impact: A Fireside Chat With Scott Harrison, Founder & CEO @ Charity:Water


Charity:water was founded in 2006 with the powerful mission of ending the global water crisis. Today, they’ve activated over 1 million donors to serve nearly 15 million people.

And now, you have the opportunity to learn right from the source about how it all began, where they are today, and where they’re headed in the future.

In this fireside chat featuring Scott Harrison, CEO of Charity:Water and led by Cameron Ripley, CEO @ Community Boost, you’ll get an inside look into the story of charity:water and the ways they’ve grown by leaning into storytelling, communicating impact, and engaging donors.

From this conversation, you’ll learn the principles that charity:water used to inspire over 1 million people to invest into their mission, so you can spark a similar fire from supporters to help scale your causes’ mission.

Stage: Main Room

Cameron Ripley & Scott Harrison

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Social Media Management in 20 Minutes Per Day


Nonprofits know that social media can have the power to engage communities and build support for their missions. But it’s so time-consuming to stay on top of the trends and the ever-shifting sands of social media.

Can we really be effective in just 20 minutes per day? Yes, you can!

In this webinar, Julia Campbell will show you exactly how to manage your social media in 20 minutes per day. If you feel like social media is taking over your entire day and taking away from your other responsibilities, this session is for you.

Stage: Main Room

Julia Campbell

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9:00-10:00 AM PST

Matching Gifts, The $10 Billion Goldmine Nobody (But Everybody) Should Be Talking About


This session will discuss strategies to increase donations through employer matching and strategic engagement with donors and their employers. We will start with an overview of employer matching and why donors do not seek out matching gifts from their employers. Then we will focus on how to utilize employer matching as part of a strategy to strategically engage with donors.

This discussion will include gamification strategies and creating value for donors so they become repeat donors. We will discuss using company matching data to build partnerships with companies beyond just employer matching.

Stage: Community Room

Katie Landsman

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Peer-to-Peer Pro Tips from Your Fundraising Peers!


In this session you will learn about the fastest way to cut through traditional barriers to attracting new donors. You know that peer-to-peer is gold, but did you know you can use it with everything!? 

Stage: Boost Room

Ashley Carroll

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How To Get the Most Out of Your $10K/Month Google Ad Grant


This session will cover what the Google Ad Grant is and how to apply for it, as well as the top tips to use it effectively to drive traffic and conversions on your nonprofit's site.

Stage: Main Room

Emily Fisher

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Going Offline: Direct Mail’s Place in a Digital Era


While digital campaigns are all the rage, there’s still a key place for offline methods of engagement. In fact, in trying to build genuine connections with our donors, we need to think beyond mass communication and social media to reach them in more personal ways. Small nonprofits especially can stand out in offline and personal ways of engaging donors!

First and foremost, we'll talk about why you should still be doing direct mail, and we'll dive deep into how to create an awesome direct mail campaign. And then we'll talk about other ways of engaging your donors that gets them off of a screen and into a relationship with your organization.

Stage: Community Room

Kelly McLaughlin

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10:00-11:00 AM PST

10:00 - 10:30am

Unlocking Donors and Dollars With DIY and P2P Apparel Fundraising


There are countless ways to be an advocate for a nonprofit, and it’s important to find the ways that work best for your nonprofit and the mission you are advocating for. A tool you might not have considered utilizing – quite possibly because you weren’t aware of it yet – is creating apparel fundraisers that spread awareness and raise proceeds for your cause.

In this session, we’ll explore how nonprofits use apparel as a fundraising and supporter engagement tool. We’ll look at direct case studies that show how apparel can be used by a nonprofit as well as by supporters and donors.

Stage: Boost Room

Maggie Paynter & Joshua Kelly

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10:30 - 11:00am  

Authenticity and Technology: Tips To Increase Donor Retention Meaningfully By Leveraging Tech


Both small and large fundraising teams can increase their donor retention rates by simple strategies that leverage tech to maximize a fundraiser's efforts to create personal, unique and meaningful communications to donors. Ashley will walk you through specific strategies and tips to make your donors feel seen and heard without fundraisers feeling overwhelmed with tasks. With these tips, your donor retention rates will increase without increasing your budget or staffing costs.

The tips in the session will be featuring Salesforce, Gmail and Youtube, as the technology Ashley uses, but Outlook and other CRM's will still benefit and can adapt the same strategies into their platforms.

Stage: Boost Room

Ashley Dittmar

 

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Raise More Money Through Email using Storytelling


Nonprofits know that email is a powerful direct response tool for online fundraising. But it can be hard to write emails that stand out and bring in donations for your cause.

In this webinar, Vanessa Chase Lockshin will show you how to harness the power of storytelling to write irresistible fundraising emails. Her proven strategies have helped one of clients, Variety BC, raise over $1m in 15 months.

Stage: Main Room

Vanessa Chase Lockshin

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Supersize your content with the power of AI


If content is king, consistency is the queen of marketing. But for small and mid-sized organizations (and even some large ones!), creating content consistently can be challenging. With algorithms on social media that deprioritize inconsistent content, it can be harder than ever for nonprofits to cut through the noise. But it doesn't have to be this way. No matter your size, your organization can use the power of artificial intelligence to build website, email, and social media content in minutes. While this will never replace good marketing and copywriting, it will expedite the work of talented staff like you, saving you valuable time and looking like a genius to your boss! You'll come away from this session with a framework to build content as well as AI tools to build it super fast.

Stage: Boost Room

Cherian Koshy

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11:00-12:00 PM PST

11:00 - 11:30 pm 

How To Get The Best ROAS for Your Search Campaigns During Year End


Nonprofits know that social media can have the power to engage communities and build support for their missions. But it’s so time-consuming to stay on top of the trends and the ever-shifting sands of social media.

Can we really be effective in just 20 minutes per day? Yes, you can!

Search during year end is a competitive space but can have the BIGGEST impact on your ability to raise money. In this session we will go over things to look out for and where to invest to get the best ROAS for your campaigns.

Stage: Community Room

Isabelle Ashraf

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11:30 - 12:00 pm 

Introduction To Google Analytics 4


Google Analytics 4 is the latest version of Google Analytics and is an essential tool for helping Non Profits measure user interactivity at no cost. This session will be a comprehensive introduction to Google Analytics 4. We will briefly cover what Google Analytics 4 properties are and why we are transitioning from Universal Analytics and then we will take a closer look at how to navigate the platform and set up a Google Analytics 4 property for your organization.

Stage: Community Room

Dezhay Caraway

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How to mobilize your supporters and soar to fundraising success this Giving Tuesday


Nearly $3 Billion is raised on Giving Tuesday alone! It is a day where nonprofits around the world have a unique opportunity to gain new supporters and raise critical funds to advance their causes- and this movement is growing! But the truth is - many nonprofits will miss out on this opportunity due to lack of capacity, poor planning, and general feelings of overwhelm. But this doesn't have to be you.During this session you will learn how to SOAR to Fundraising Success this Giving Tuesday. Together, we will review "The 3's": 1) How to craft a compelling STORY, 2) How to mobilize and strengthen your SUPPORTERS, and 3) How to effectively SPREAD the word. Come ready to take your Giving Tuesday campaign to the next level!

Stage: Main Room

Floyd Jones

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12:00-1:00 PM PST

Recession-Proof Your Fundraising & Marketing Strategy


Bear market. High inflation. Recession fears." How will these headlines impact end of year fundraising? Join us for a candid conversation with three (3) seasoned nonprofit leaders on how they're using this as an opportunity to refocus on what matters most, and recession proof their fundraising and marketing strategies.

Stage: Community Room

Noah Barnett, Brady Josephson, Cherian Koshy, Courtney Bugler, & Taylor Hebble

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8 Steps to Develop a Cost-Effective Yearly Marketing Plan


Marketing. It’s the first thing to go when budgets are tight, yet it’s a necessity in order to bring awareness to your mission and raise much-needed funds. This dilemma is not uncommon for nonprofits and for-profits alike. So, how can nonprofits balance staying within budget while spreading the word about their mission? By creating an annual content marketing plan! In this session, nonprofits will learn:

· What “content” is

· How to create a marketing objective

· How to plan a cost-effective marketing strategy

Bonus - UncommonGood will provide free templates to get you started!

Stage: Boost Room

Kate Kohl

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How Cryptocurrency is Transforming the Nonprofit Sector


Pat Duffy, co-founder of The Giving Block, will cover how the rise of cryptocurrency has transformed nonprofit donations. They’ll discuss how notable nonprofits, such as St. Jude, Susan G Komen, and Make A Wish have increased their crypto donations and why so many charities, churches, universities and foundations have chosen to accept cryptocurrencies for interested donors. In fact, crypto donations are 8,200% higher than traditional donations - the average crypto donation in 2021 was $10,455 compared with the average traditional donation of $128. Pat will also cover the tax benefits of donating crypto - why consumers should care and take action.

Stage: Main Room

Pat Duffy

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What is a 21st Century Case for Support?


To raise more money in the 21st-century word choice matters... a lot. But how do you stand out in the noise of thousands of nonprofits asking for money? Two essential ingredients: Bold messages about the problem you and your donors are solving together PLUS being clear about what's possible by fully funding your project or mission.

A 21st-century case for support must look, sound, and feel different to raise all the money you need. In this high-energy session, you'll learn to craft a powerful, visually appealing, inspiring, well-written 21st-century case for giving. You'll learn essential tactics and tools to catapult your fundraising asks and materials from ho-hum to knock-their-socks-off.

Stage: Community Room

Lori L. Jacobwith

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1:00-2:00 PM PST

Announcing Quad: The Space for Solutions


Quad is a community that brings together a diverse group of change makers making an impact in their communities. That means food banks, senior citizen councils, after school clubs, faith-based organizations, and more where all have a place to share ideas and get the know-how and resources they need. In this session, we will share a case study and demonstrate how one nonprofit enhanced their impact in their community through their Quad membership.

Stage: Boost Room

Susan Tenby

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How To Leverage TikTok For Good


Learn how to best harness the power of TikTok to raise awareness for your cause and future-proof your constituency for tomorrow.

Stage: Main Room

Brett Peters

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2:00-3:00 PM PST

The Year-End Fundraising Roundtable: Real Talk With Nonprofit Professionals Raising Millions Year-End 2022


For too many of us year-end fundraising is at best a challenge, or at worst is panic-inducing: there’s a lot to plan, little time to do it, and your year is determined by how much you raise. So we’re sitting down and talking with real nonprofit professionals to learn exactly how they succeeded and exceeded their year-end goals, and get a sneak peek into their plans for navigating year-end this year. During this panel discussion, you’ll get the advice from your fellow nonprofit professionals about how you can plan, manage, and execute the best year-end yet - with the practical tips needed to manage stress + prevent burnout.

Stage: Community Room

Michael Goodrum

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Get Your VIP All-Access Pass for the Nonprofit Marketing Summit Today

Recordings of ALL 50+ sessions, access to the Google Ad Grant Academy, and much more!

Get Your VIP Pass

 8:00  

  • No Ways Tired: The Case for Rest, Resilience and Resistance When The Journey Is Long

Kishshana Palmer 

9:00  

  • 5 Tips to Make the Right Tech Decision for Your Org & Overcome the Obstacles to Implementation Mallory Erickson
  • Content Planning for Year-End Campaign Readiness  Madeline St. John 
  • Nurture and Empower Your Nonprofit’s Champions with an Online Community Carmel Lynn & Sarah RappHivebrite & JA Worldwide

10:00  

  • Donor Centricity 3.0: The Philanthropic Psychology Way Adrian Sargeant | Institute of Sustainable Philanthropy
  • Being & Doing: Leaning into Spontaneity Jeff Charno | Lifelong Meditator and Entrepreneur
  • Design tips for nonprofits: create a brand that will raise awareness & funds, no experience required Emily Lefferts & Amanda Foran | Donor Perfect
  • How to Get CEOs and Boards to Invest in Digital Fundraising Christal M. Cherry & Taylor Shanklin | The Board Pro & Barlele

11:00  

  • Women of Color In Fundraising Panel Discussion Description Coming Soon...
  • The Donor Journey Explained: A Roadmap To Grow Generosity At Scale Bryan Funk Virtuous
  • Optimizing your forms: A holistic way to look at lead generation and list building Morgan Ziontz | Jotform
  • How to Use Mobile to Rally Support for Your Year-End Fundraising James Martin | RallyCorp

12:00  

  • How to Inspire and Recruit Younger Donors Susan Langer  | Spave
  • Building a "Surround Sound" Fundraising Program David Schwab | Funraise
  • Inclusive Marketing Practices  Mitch Stein & Shereese Floyd | Pond & Witness My Life

1:00  

  • 5 Things You Need to Do to Maximize Year End Fundraising On Facebook  Megan Rouse & Allison Lockwood | GivePanel & Roswell Park Alliance Foundation
  • Elevate Your Year End Giving with Youtube Ads Isabelle Ashraf Community Boost 
  • Next-Level Storytelling Tactics for Nonprofits Abby Jarvis Neon One
  • The Proven Storytelling Formula that Raises You the Most Money Steven Screen | Nonprofit Storytelling Conference

2:00  

  • Be Kind, Rewind: Step Into the Future With an Actionable Recap of the Top Summit Takeaways Cameron Ripley | Community Boost

8:00-9:00 AM PST

Top of Mind: Mastering Marketing Momentum in 2022


Nonprofit marketing is hard. Over the past two years, the pandemic has led to many nonprofit marketers feeling disoriented and whiplashed as the demand from supporters to deliver an engaging, compelling and streamlined online experience has skyrocketed.

Join Cameron Ripley, CEO of Community Boost and founder of the Nonprofit Marketing Summit, as he breaks down how your nonprofit can stay top of mind and build marketing momentum that will drive consistent online donations in 2022. During this keynote, Cameron will be sharing the exact digital marketing strategy playbook that the Community Boost team plans to utilize in this year to drive over $40 million in online revenue for over 400 nonprofits.

Stage: Main Room

Cameron Ripley

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Session 1 9-10

9:00-10:00 AM PST

Session 2 9-10

Session 3 9-10


8:00-9:00 AM PST

No Ways Tired: The Case for Rest, Resilience and Resistance When The Journey Is Long


As a nonprofit marketing and fundraising professionals, It seems like every time you try to put down the weight of the world, there’s another bag to pick up again. You’ve got to keep your organization front and center so you stay relevant and your cause flourishes. So you resist rest and champion resilience doing your part to fight the good fight. What you don’t do is center your care until your mind, body and soul are ill. So in this talk, Kishshana explores what happens when you prioritize YOU and not the world around you to become a leader that thrives!

Stage: Main Room

Kishshana Palmer

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Overcoming the Obstacles To Tech Adoption


As a nonprofit leader, there is no shortage of people telling you what you need more of, and sometimes it can feel like we are all suffering from shiny object syndrome as we bounce from option to option. Nonprofit leaders are scattered and overwhelmed, and none of the ‘solutions’ seem to be solving the underlying problem of the endless hamster hustle wheel of fundraising.

Well, what if I told you that a lot of these challenges are because of HOW you are making technology decisions? And because of the obstacles inside your organization before and during implementation? It's true. But the good news is, we can fix it.

Stage: Main Room

Mallory Erickson

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9:00-10:00 AM PST

Content Planning for Campaign Readiness


Content strategy is a simple and effective way to prepare your giving community for a digital campaign. Join donor engagement expert Madeleine St. John of St. John Consulting to learn strategies for creating a segmented communications plan that centers the donor experience and poises your audience to say “yes” to your next ask. Plus, walk away with a roadmap for accomplishing just that!

Stage: Community Room

Madeleine St. John

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Nurture and Empower Your Nonprofit’s Champions with an Online Community


Engaged supporters are champions of your cause. They spread the vision and mission of your organization, bringing others onboard while sharing their time, insights, and advice. Meet Sarah Rapp, Director, Alumni and People Engagement at JA Worldwide, one of the world's most prominent youth-serving NGOs and discover how the organization is using its private online community to nurture relationships and empower champions for its cause. From implementing a “champions program” to giving ownership, we will cover the crucial steps involved in cultivating and empowering your champions with an online community.

Stage: Boost Room

Carmel Lynn & Sarah Rapp

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LinkedIn Session


Session and description coming soon

Stage: Boost Room


Donor Centricity 3.0: The Philanthropic Psychology Way


This session will explore what we can learn from the science of how human beings form relationships to inform how we might build stronger, loving and more fulfilling relationships with our supporters. Many organizations claim to be practising relationship fundraising, but in reality there is little agreement about what that actually means and what might constitute a relationship approach. In this session we’ll pull apart relationship fundraising and the concept of donor centricity drawing on the latest science from philanthropic psychology or PhilPychTM. We’ll look at the concepts of identity, wellbeing and love and how they can be leveraged to quite literally double your income. We’ll share with you our experimental testing and show you many examples of how organizations around the world have put our ideas into practice Participants will leave with a new perspective on how to get the most from their communication and help donors to do likewise.

Stage: Main Room

Adrian Sargeant

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10:00-11:00 AM PST

10:00 - 10:30 am 

Being & Doing: Leaning into Spontaneity


If you want to come most alive, to have your deepest capacities flow freely, one way or the other, you have to get out of your own way. You have to wiggle free from your self-imposed constraints, your inhibitions, self criticism, and doubts. If you want to touch and inspire other people you need to be real, present and spontaneous. Today's session will go very quickly. In addition to giving you insights into this kind of spontaneity we will play a few short games to give you a chance to surprise yourself with your own joyful and creative expression.

Stage: Community Room

Jeff Charno

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How to Get CEOs and Boards to Invest in Digital Fundraising


In this session, nonprofit leaders and boards will learn how digital fundraising is changing the landscape of fundraising in the nonprofit sector. More organizations are exploring technology to find new donors, reach younger audiences, create engagement opportunities, and save time and money to reach and exceed fundraising campaigns.

Stage: Boost Room

Christal M. Cherry & Taylor Shanklin

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10:30 - 11:00 am 

Design tips for nonprofits: create a brand that will raise awareness & funds, no experience required


With the right design and consistent branding, your nonprofit can stand out in a sea of thousands of other organizations – to both prospective supporters and people who could benefit from your services. In this session, you'll get practical, DIY design tips from the DonorPerfect team to help build a brand that will raise more awareness and funding for your mission. Join us to learn how to reap the benefits of strategic design and consistent branding, without needing experience, special software, or room in your budget to hire an agency.

Stage: Community Room

Emily Lefferts & Amanda Foran

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Women of Color In Fundraising Panel Discussion


Details coming soon...

11:00-12:00 PM PST

11:00 - 11:30pm

The Donor Journey Explained: A Roadmap To Grow Generosity At Scale


What drives a donor to give to your organization? And then to give again? Every donor has a unique experience that starts with a journey that led them to give for the first time. That relationship continues to evolve and deepen with every personalized touch point in their individual donor journey to draw them closer to your mission. Join us to learn how to create responsive donor journeys and experiences across your communications channels to grow giving.

Stage: Community Room

Bryan Funk

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11:30 - 12pm

Optimizing your forms: A holistic way to look at lead generation and list building


This session will cover the type of forms nonprofits might need, how to address challenges with lead generation and email capture, best practices for form optimization, and more. We’ll start with ways to build a comprehensive mailing list and also discuss ways to keep your list recipients engaged over time.

Stage: Community Room

Morgan Ziontz

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How to Use Mobile to Rally Support for Your Year-End Fundraising


Keeping people engaged can be a real challenge, which is why mobile is the perfect channel to build and mobilize a vibrant donor base, especially in support of your end-of-year fundraising efforts.

In this session, we will share tips and tricks to deploy mobile opt-in strategies across social media and other channels to encourage opt-in communications so you can build and engage your supporters and build momentum behind your end-of-year fundraising campaigns.

Stage: Boost Room

James Martin

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Microsoft Session


Session and description coming soon

Stage: Main Room

12:00-1:00 PM PST

12:00 - 1:00 pm 

Building a "Surround Sound" Fundraising Program


We’ll explore building “surround sound” marketing and fundraising programs by leveraging your digital channels to amplify your messaging this fundraising season. With both big-picture strategy and to specific actionable tactics, this session will include content for organizations at every stage of their marketing journey. Whether you’re looking to take the first steps into integrated digital fundraising or to be inpsprired by some of the leading strategies across the industry, this session will leave you with practical steps to implement now and in the future.

Stage: Community Room

David Schwab

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12:00 - 12:30 pm 

How to Inspire and Recruit Younger Donors


Old tactics don’t work with the new wave of donors. You first must understand your audience before designing your engagement strategy. Join us to learn who they are and what motivates them to donate – and stay engaged. Use your newfound knowledge to implement donation strategies and tactics to grow your donor base, exponentially increase donations and amplify your mission!

Stage: Boost Room

Susan Langer & Meagan Haasbroek

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12:30 - 1:00 pm 

Inclusive Marketing Practices


Taking a few extra steps to ensure communication and marketing assets are inclusive for our entire audience can make a huge difference. Accessibility for the full community is key to our missions and there’s a lot of common language that can be off-putting for some of the most vulnerable populations we serve.

In this session we’ll walk through some common mistakes made and practical tips to include a DEI lens in all marketing efforts.

Stage: Boost Room

Mitch Stein & Shereese Floyd

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1:00-2:00 PM PST

5 Things You Need to Do to Maximize Year End Fundraising On Facebook


Facebook Fundraising is the most effective way to attract donors for your organization, but are you taking full advantage of all the tools and functionality available? Would you like proven tactics you can implement right now to increase your active fundraising and acquisition efforts? Do you want to hear how other nonprofits are seeing huge success and reaching their goals?

In this session we will discuss actionable things your organization should be doing right now to increase Facebook fundraising as well as new opportunities you should explore to reach tipping point success. Come see how you can knock it out of the park with your Facebook fundraising.

Stage: Community Room

Megan Rouse & Allison Lockwood

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1:00 - 1:30 pm 

Elevate Your Year End Giving with Youtube Ads


YouTube ads are under utilized marketing channel especially in the nonprofit space. Learn more about why you should start today, how it can impact your marketing funnel and why it is more important than ever to start BEFORE year end..

Stage: Main Room

Isabelle Ashraf

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1:30 - 2:00 pm 

The Proven Storytelling Formula that Raises You the Most Money


Figuring out what to say to a donor can be hard. But Steven Screen will make it easy for you. He’ll walk you through a simple story formula that has proven to engage and motivate donors to make more gifts. Story Formula worksheet included! This worksheet helps you figure out what to say to a donor. It makes it easier for you to get your donor’s next best gift.

Stage: Main Room

Steven Screen

1:15 - 1:45pm 

Next-Level Storytelling Tactics for Nonprofits


If you work in the nonprofit sector, you’ve probably seen scores of articles and webinars about why fundraisers should embrace storytelling. It’s easy to talk about why telling stories is important, but it’s much harder to identify the best stories, tell them effectively, and share them with donors and potential supporters on different channels. We’re here to help! Join this session to learn practical strategies you can use for telling stories to your base of supporters. This session goes beyond the concept of nonprofit storytelling and digs into next-level strategies you can use to tell stories that will inspire your donors both now and in the future.

Stage: Boost Room

Abby Jarvis


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2:00-3:00 PM PST

Be Kind, Rewind: Step Into the Future With an Actionable Recap of the Top Summit Takeaways


Nonprofit marketing is hard. Over the past two years, the pandemic has led to many nonprofit marketers feeling disoriented and whiplashed as the demand from supporters to deliver an engaging, compelling and streamlined online experience has skyrocketed.

While our collaborative time is ending at the Nonprofit Marketing Summit today, the future of your organization is looking bright.

During this session, we’re inviting the Community Boost team back to equip you with both top takeaways and an actionable plan to ensure you are able to as effectively as a possible step into the future.

In this lighthearted and impact-driven session, we’re sending you off with that boost you need to implement your learnings and maximize your fundraising results this year-end and in 2023.

Stage: Main Room

Cameron Ripley

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