If necessity is the mother of invention, then innovation is the father of growth.

And 2023 is shaping up to be the year of innovation for nonprofits: despite economic challenges, opportunities to scale your nonprofit abound.

The past few years have upended the sector, accelerating acausing a massive digital transformation in the sector and shifting supporter and donorconsumer (and donor) behaviors and expectations.

This means the way we approach marketing for the sector needs to shift too.

During this session, Cameron Ripley, CEO of Community Boost is diving into exactly how your nonprofit can take an innovative approach to your marketing strategy in order to scale growth in 2023. You’ll learn:
Trends from early 2023 data projecting the state of nonprofit marketing this year
The top innovative nonprofit marketing strategies proven to drive growth in 2023
Insights and examples from over 400 nonprofits that are practically integrating cutting-edge strategies into their marketing plans.

The Big Innovation is here — will your nonprofit take advantage of the opportunity to drive growth?

“Innovation is the ability to see change as an opportunity – not a threat.” — Steve Jobs

Cameron Ripley

As a nonprofit leader, you probably feel the constant pressure to innovate and demonstrate transformative impact. But you also, likely, face a lot of challenges when it comes to implementing change. Nonprofit leaders often find themselves between a rock and a hard place when they are excited about an innovative idea or solution for their organization, only to then find themselves jumping through hoops with their board of directors, struggling to find funding for the project, or desperately trying to drag their staff along with the change. It’s exhausting. And the challenge of integrating innovation into our organizations is way too common. But there is another way.

In this session, I’m going to walk you through why you experience so much resistance to change, and teach you how to design daily habits, build organizational culture, and foster team dynamics that allow for the actual implementation of the innovative ideas you’re learning at this conference.

Mallory Erickson

In 2023, innovation is going to be key for your digital strategy. With the plummeting reach of email and the skyrocketing cost of paid media, your nonprofit org needs the right tools to acquire and retain donors. In this session hosted by Tatango, attendees will learn 8 innovative ways text messaging is acquiring and retaining donors, including lapsed donors, monthly donors, emergency giving, P2P fundraising inactive email addresses, and more. As always, we will take a look at other marketing channels and see how they measure up to the leading tool in innovation for 2023.

Attendees will learn 8 innovative ways text messaging is acquiring and retaining donors, including:

- Lapsed donors

- Monthly donors

- Emergency giving

- P2P fundraising

- Inactive email addresses

Mike Snusz

Ever since Covid hit in the spring of 2020, the old office has disappeared in many places. Many people work remotely, come in sometimes, or not at all. What is this doing to us, and to the work we all do? What are some trends and options to consider? How does this all end?

Session Takeaways:

• How to think about the post-Covid workplace & how to make the most of it
• How to plan in an uncertain future

Ami Dar

Join this session featuring Kenny Kane, CEO of the Testicular Cancer Foundation and Co-Founder of Stupid Cancer for this engaging discussion with Michael Goodrum, Director of Client Service at Community Boost.
You’ll learn how Kenny was able to overcome the particular challenges facing cancer awareness organizations and implement forward-thinking digital strategies in order to drive growth and foster communities that care deeply about their mission.
During the session, you’ll learn:
-How to overcome challenges communicating dollars to impact and get your community invested in raising awareness.

-Ways to engage your audience to create a community centered around activism and storytelling.

-How to scale your educational efforts with digital marketing + automation

You’ll leave inspired with the simple tools you can use to build a supportive and engaged community passionate about your cause.

Kenny Kane & Michael Goodrum

Hear directly from Chicago Children’s Theatre’s General Manager, Ben Koucherik, about the organization’s strategy for selling out shows and effectively contributing to their community. Learn how CCT sustains year-round support by implementing communication strategies during every season.

Session Takeaways:
-How CCT drove 11x return on ad on Meta spend for their latest show
-Top integrated digital marketing strategies for driving ticket sales
-How theaters & other nonprofits can replicate these results

Ben Koucherik & Kathlyn Skolnick

The Nonprofit Acceleration Report found that In 2022, email marketing was the #1 most important strategy for nonprofits, with 74% of respondents saying it was “very important” to their marketing plans. But amidst privacy updates and changing user behavior, email marketing is shifting rapidly. How can your nonprofit adjust your strategy to increase your audience engagement in 2023? Join this session with Ashley Brannan, Senior Channel Advancement Lead at Community Boost, to learn the most successful email marketing trends for nonprofits in 2023 and how nonprofits can adapt as the marketing climate changes in 2023.

During this session, you’ll learn: 

• Why is email marketing is important for your nonprofit growth this year
• How to create a successful email strategy with the latest trends in mind
• What is changing with email marketing in 2023

You’ll come away with a deeper understanding of email data privacy, design, KPI's, and how you can adjust your email strategy for success in 2023’s marketing landscape.

Ashley Brannan

Is TikTok a part of your 2023 marketing strategy? Whether you’re building your platform or you’re not even sure where to begin, this session is for you.

In this session with Danielle Bentson, a paid media specialist at Community Boost, we will identify TikTok trends, opportunities, and examples for nonprofits. We will cover both organic content and paid advertisements that perform best on the platform.

By the end of this session, you’ll take away:
- Key aspects and the importance of TikTok trends
- A TikTok strategy for your nonprofit business
- Opportunities for growth on the platform

See you soon to discuss how you can incorporate TikTok into your 2023 marketing plan!

Danielle Bentson

The philanthropic landscape has changed over the past couple years. Big data and technology are no longer nice-to-haves, but must-haves to achieve your fundraising and awareness goals. Have you been able to make the pivot? Are you using technology to identify and engage donors with greater precision and personalization? Join us during this presentation and Q&A, as we discuss the changing landscape and philanthropic trends that are fuelling data-informed fundraising and marketing, and the fundraising intelligence you need to elevate your strategies.

T. Clay Buck

Session Description Coming Soon!

While Baby Boomers are still giving greater donation amounts, they are no longer increasing the size of their donations. As Baby Boomers reach their giving ceiling, it will be key to turn your attention to the next generation of donors—Gen Z and Millennials. In this session, we’ll discuss the deepening divide between the next generation (Gen Z and Millennials) and traditional donors (Gen X and Boomers), and how the two groups want to give, advocate, and engage with organizations, often in opposing ways. Set your organization up for future success by learning how to reach and engage the next generation of donors.

Michelle Boggs

Economic downturn can be a source of enormous anxiety for many nonprofits. How can our organizations survive periods of financial uncertainty? This presentation will encourage participants to think in new ways about resiliency and funding strategies, offering a hopeful paradigm based on collaboration, not rugged individualism. With examples from real organizations that harnessed the power of their communities in transformational ways, we will test the theory that it is our people, more than anything else, that will help us through hard times.

Floyd Jones

Have you ever sat down with someone in the middle of a movie? You don’t know who the characters are or what’s going on, but your friend gets annoyed when you ask questions. It’s a frustrating experience! This is what donors experience almost every time websites and CRMs don’t work together. The average nonprofit uses five or more different software platforms to create their donor’s journey, which can make the experience clunky and disjointed. If you want to give your donors a wonderful experience, it’s important to make their journey as seamless as possible—even on your website.

Tim Sarrantonio

Nonprofit marketing is hard. And it’s even harder when you’re a 1-person team operating on a shoestring budget. Throw in changing environments, crowded & complicated digital channels, and a boss who might not understand marketing and it starts to feel impossible. But it’s not. At the Community Boost Accelerator we’ve developed a proven system that we’ve used to help hundreds of 1-person marketing teams grow predictably and efficiently through intentional, high-leverage online marketing. We’re excited to share it with you here today!

Eric Linssen

Artificial intelligence is already here. It already impacts what we do and how we do it. It can also be scary. It doesn't have to be -- and just like any tool, it can be used for good or for ill. As times get tough, you'll be asked to do more with less. Nothing can replace a human fundraiser. But AI is changing the game. I'll share the very real things you can do today with dozens of products that will make your job easier. This session will put you ahead of the curve in not just understanding but implementing AI in your nonprofit to save time, money, and energy. We'll explore some of the benefits and potential drawbacks of using AI and how to choose the right tools and strategies to fit your organization's needs. We will also cover best practices for integrating AI into your overall strategy, and how to measure and track the results of your efforts.

By the end of this session, attendees will better understand how AI can support their fundraising efforts and be equipped with the knowledge and resources to start implementing AI in their own organizations. This session's title, most of the description, and the learning objectives were all written by artificial intelligence but the session will be entirely real! :)

Cherian Koshy

During this session, you'll learn how to make your non-profit video shine. Video can be an incredibly powerful tool for your nonprofit, but it's important to get it right. Our team at Beard & Bowler will help you create a video that is both informative and engaging.

Learn how to get started, both the technical & the strategy side of things.

Session Takeaways:

-Getting Started

-Gear on a Budget 

-BIG Questions before you shoot

-All About Content Filming Tips and Tricks

Jason Ellinger

Over the past several decades, nonprofit and philanthropy have sought innovation. But often this becomes a chasing of shiny objects and can be distracting if not destructive. What does true innovation look like? How would we fundraise? How do boards operate? What do marketing and communication look like? How do we incorporate Equity, Diversity, and Inclusion? How do we innovate when our livelihoods are tied to the status quo? We will delve into these and other topics in this provocative and brutally honest conversation with Vu Le, known for his no-BS, sometimes-infuriating truth-telling.

Vu Le

Blockchain and crypto technology can revolutionize the philanthropic sector by providing transparency, accountability, reach, and empowerment. But what are the current challenges that the philanthropic sector faces with this new technology? Join this amazing panel discussion as we dive deeper into the world of cryptocurrency!

You’ll learn the ins-and-outs of the opportunities crypto giving provides from the experts: Robbie Heeger President and CEO at Endaoment.org, Pat Duffy Co-Founder at The Giving Block, and Nick Lynch CEO/Co-Founder of Collidescope.

You’ll leave with the foundation you need to explore the current + future opportunities your nonprofit has by adopting crypto into your fundraising strategy.

Panel led by Ernad Civic.

Pat Duffy, Robbie Heeger, & Nick Lynch

As humans, we tell stories for a variety of reasons: to inform, to convince, to create empathy, and to communicate experience. Nonprofits, in particular, rely on telling the story of their impact to raise more money, deliver better services, build deeper donor relationships, and, ultimately, achieve their mission. With annual report season approaching, now is the time to make sure your nonprofit is able to communicate a compelling, data-driven impact story. Every day you delay being able to share a data-driven social impact story is a day you are missing out on additional funding. This is becomes increasingly important in uncertain economic times.

Session Takeaways:

- Prepare for an impact annual report

- Use impact data to outperform your peers and raise more money

- Discover how to successfully communicate your impact on an individual, program, and organizational level

- Explore how to tailor your impact story to meet funder needs

- Learn how other nonprofit leaders increased engagement from volunteers and stakeholders by strengthening their impact story

Sheri Chaney Jones

At a foundational level, one should strategize from a financial perspective what their true cost of service is to carry out their critical services to their constituents. By understanding your true cost of service, organizations can successfully plan for fundraisers, budget for marketing efforts, identify the appropriate grants to pursue and not pursue because not every grant is a good grant, and most importantly strategize for the future of the organization so that they are financially successful and making the most impact on the communities they serve. This session will cover the best practices to identify your organization's true cost of service to implement immediately so that you can be prepared for recession, various political agendas, disasters, and most importantly thrive regardless of what is happening with our economy that will allow you to scale and grow to impact more lives within our country while staying in compliance with the federal regulations.

Aleisha Beckum

As a small shop nonprofit, you often likely ask yourself, “how can we reach new people?” But whether you have an email list or following of 20, 200, or 2000, growth begins with what you’re doing to engage your current fans. During this session, we’ll go over strategies, tools, and best practices you can use to create meaningful connections with those who are already interested in your mission.

Whether or not “marketing” is in your job title, you’ll come away from this session with accessible tactics for those with limited time and resources to make small changes that move the needle in big ways for engagement with your nonprofit.

(Spoiler alert: implementing these strategies will help organically grow your organization’s reach as well!)

Session Takeaways: 

– How to use the power of storytelling to keep your audience connected to your mission

– How to repurpose content to keep your audience connected and save you time

– How to leverage social media in 20 minutes a day

– How to understand your audience and use that you learn to connect with your followers (and attract new ones)

Jordana Merkin

Join GivingTuesday Chief Data Officer Woodrow Rosenbaum as he shares current sector trends and indicators, explores how to use what we’ve learned to describe a recipe for greater year-round participation and donor acquisition in an already resilient sector, and finally, illustrate how to leverage this knowledge to thrive in times of recession.

Woodrow Rosenbaum

Amanda Nguyen is the founder of the nonprofit Rise, a 2019 Nobel Peace Prize Nominee, and a 2022 TIME Woman of the Year. As an activist and changemaker for the #StopAsianHate movement and passing the Sexual Assault Survivors’ Bill of Rights in the US and the UN, Amanda is a leader shaping history.

In this fireside chat with Amanda, you'll have the opportunity to learn how she channeled her passion for activism to create meaningful change in the world today.

You'll come away inspired and empowered by this conversation, so you too can turn your big ideas into reality and make the world a better place.

Amanda Nguyen

As the head of charity: water's brand for 10 years, Viktoria knows what it means to think like a marketing-first nonprofit. Learn the marketing framework that guided charity: water on the path to raising $700 million through creative, innovative marketing campaigns.

Viktoria Harrison

There is a science to why storytelling works and structure to follow so that you can become a better storyteller. The better storyteller you are, the better you can explain your mission, define your purpose, promote your causes, and sell your goods and services. But here's the problem: there is plenty of research to show WHY storytelling is effective and even WHAT kinds of stories you can tell. But very few people understand HOW to tell stories well. Not only will this session teach you the true power stories have on the human brain, but it will also leave you with scientific formulas you can follow to create consistent content that hits the hearts of your audience.

Rain Bennett

For nonprofit marketers, Search Engine Optimization strategy often feels elusive: you may have it on your to-do list, but where do you start?

Join this workshop led by Jazzmin Ramirez, a Senior Digital SEO Specialist at Community Boost, to learn simple SEO content optimization strategies you can implement that are guaranteed to increase your rankings and web traffic for your nonprofit.

You’ll walk away with:
-How to optimize your content to reach your target audience and rank for search engines.
-How to find and assign the right keywords to your webpages.
-Free & paid tools you can utilize to optimize your content.

You’ll leave prepared with easy-to-implement strategies that will boost your traffic and drive more supporters to your website.

Jazzmin Ramirez

Getting started with individual giving can be intimidating. Where do you start? What tactics do you use? And even if you’ve started, your individual giving program might feel chaotic, haphazard, and reactive (rather than proactive). How do you even create sustainable growth when you feel like you're just herding cats?

Join Kelly McLaughlin of FIT Strategic Consulting and learn her Individual Giving Systems, and individual giving goes from intimidating to easy. Drawing on over a decade of experience as a front-line fundraiser, and dozens of transformed clients, Kelly has codified concrete steps and clear systems that help nonprofits start building (and growing) individual giving programs immediately. And the best part is, you’ll be doing it sustainably for the long haul—and likely in a fraction of the time you’re currently spending on your individual giving program.

Kelly McLaughlin

Donors are consumers, and consumers are donors. Nonprofits are competing not only for the same dollars, but also competing on experience. Getting a "pass" from a donor on a poor digital giving experience is increasing difficult, and increasingly damaging to raising funds. We'll discuss technologies that make a difference in the experience, and that donor now expect. Regardless of where their dollars are being spent.

Salvatore Salpietro

We're all painfully aware of how time, money, and resources are limited for nonprofits. So how do you make the most of your marketing efforts?

Email, mobile, and social media are three excellent channels to build and mobilize a vibrant support base, but how do you maximize your return, especially when resources are limited?

In this session, we will share tips and tricks to leverage all three so that they work together to maximize your reach and return.

Key Learning Objectives

Learn strategies and techniques to

1. Identify when and how to use multiple channels in tandem to maximize your efforts
2. Avoid common pitfalls and mistakes nonprofits make when setting up new campaigns
3. Leverage mobile as a strategy, not just a channel, to improve ROI and results across all of your marketing efforts

James Martin

During this session we will take a look at Google Analytics 4 and help you prepare for the platform shift. GA4 will be the required version of Google Analytics beginning this summer so we will be reviewing the the ins and outs of the platform to help you prepare for the transition happening this year!

Dezhay Caraway

Corporate giving is estimated to have increased by nearly 25%, totaling $21.08 billion just last year. From corporate sponsorships and workplace giving initiatives to in-kind donations and grants from corporate foundations, how can your organization best reach the for-profit sector and create lasting partnerships to support your cause and scale your mission?

This panel will include leaders from the nonprofit sector who have successfully acquired corporate partnerships, each speaking to the key question: How did they do it? What can we learn from their experiences and stumbling blocks, and what resources are at our disposal to get started right away?

Floyd Jones

Do you struggle to communicate your strategy and style efficiently with internal teams and external consultants? Brand guidelines are not just for mega-brands like Apple or graphic design nerds – it can be one of your greatest tools for aligning your strategy, future-proofing the quality of your design work, and communicating a consistent brand message. Learn the pieces of an effective brand guide, how to build a shareable digital version, as well as when to update your brand guide as your nonprofit grows and evolves.

Lauren Atherton

New Year, new Meta strategy?? Even with all the changes Meta still remains one of the most effective social media platforms with the most active users (over 2.9 billion people)! We know firsthand how almost every size organization and budget can benefit from taking advantage of Meta’s advertising abilities. However, in order to not waste your time and budget – it’s essential that your org is actually implementing the best strategies to really reach your target audiences, maximize your ROAS, and increase your impact.

We’ve got our pulse on the latest Meta marketing updates, trends and top strategies so you can start the year feeling confident and excited about your 2023 campaigns! During this session, we’ll cover:

• 2023 Upcoming trends for Meta advertising
• Top strategies to both target new audiences and engage your current supporters 
• Real world impact: actual examples of top performing ads and campaign strategies

Lauren Wallis & Andrew Higdon

As a nonprofit professional, you know general information about most of your donors. You know that Dawn likes to get mail and that Paul would rather chat on the phone. But do you know general trends and preferences when it comes to your donor base as a group? In this session, DonorPerfect experts will use real examples to illustrate how data leads to insights, which leads into strategy and action. We will show how gift and donor data can transform your understanding of segments of your supporters, and how that can unlock new strategies to engage with your best supporters and build your community. We will also couple the data information with real fundraising tips and tricks to help you apply data knowledge in everyday development strategies.

Julia Gackenbach & Jeff Vogel

How well are you keeping your supporters engaged & feeling connected? Since some of your supporters are reluctant to attend large in-person events it's important to be even more creative and intentional with donor communications.

Join master storyteller, Lori L. Jacobwith, to learn the 5 things you need to know about effective virtual storytelling. Lori will re-energize your donor communications with her examples and coaching. You'll take a fresh look at your current messages and do some fine-tuning to help you raise more money.

Lori L. Jacobwith

In 2023 and beyond, church tech is a key component in increasing church donations, growth, and member engagement. From video content to in-person and live worship, to ministries and missions, the use of technology and digital communications is key to staying relevant and engaged.

This session hosted by Tatango will highlight the ways that faith-based organizations and churches can use text messaging to engage the congregation and accomplish their goals.

Session Takeaways:

-How to use text in your organization, Including the specific messages you can send today
-Best Practices for Engaging the Congregation and
-Pro Tips from the Industry-Leading Innovative Text Platform, Tatango
-The Texting Strategy You Need For 2023 and beyond

Amanda Speer

We all know that maximizing the reach and accessibility of your content is key to expanding your organization's impact. But the processes that make up digital content creation and management have never been more complicated. Content workflows now need to accommodate remote workers and volunteers, regional partners, and privacy concerns. While the demand has increased, resources and time have not. So how can you increase the reach of your content, and empower your whole team to be an organization ambassador?

In this presentation, join Feeding America and Canto as they demonstrate how to develop efficient content workflows and maximize the reach and impact of what you create. They'll explore how Feeding America has successfully implemented digital asset management with widespread adoption, leading to wider content accessibility, better volunteer and regional partner coordination, and an increase in content ROI.

Ariana Keil & Paul Morello

A deeper understanding and realization that social change in the digital era requires an investment in technology and that tech infrastructure helps leverage impact—indirectly helping serve more clients by identifying data trends that make programming more efficient, and automating processes to enable staff to tackle bigger vision projects —should make funding tech a no-brainer.

This interactive session will take you through a few quick ways to amplify your organizations outreach in both communications and member engagement (on a budget) which will give you some important test data to help demystify the tech we have available to us now, and help build confidence in pitching new solutions to those that have the ability to say ‘yes’ to broader adoption.

Ryan Ginard

It’s no secret that nonprofit organizations with BIPOC leadership receive less funding than their white counterparts. In this panel, you will hear from a range of nonprofit fundraising professionals about their experiences navigating the world of philanthropy as people of color. Panelists will share their stories and offer strategies and tools for breaking through the existing barriers and growing the movement for racial equity in nonprofit fundraising.

Session Takeaways:

• Consciousness raising and solidarity among BIPOC professionals and allies 
• Data on racial disparities in philanthropic giving and nonprofit fundraising
• Strategies and tools for addressing racial inequities and working for change
• Resources and partnership opportunities for Black-led organizations

Floyd Jones & Kia Croom

Since 2019, San Diego Blood Bank has partnered with Community Boost to increase revenue through marketing-generated blood donation appointments, driving long-term growth with digital marketing strategies.

But what strategies were most successful, and how did they achieve long-term success?

Join this session with Alexandria Erxleben, Digital Content Strategist at San Diego Blood Bank, and Geraldine Zamora, Account Director at Community Boost, to learn how they worked together in order to drive growth and a return on investment at their organization.

During this session, you’ll learn:

The top digital marketing strategies San Diego Blood Bank used to drive success
Communicating ROI to get buy-in from leadership for digital advertising when you’re not fundraising (and when you are)
Building a long-term relationship + driving growth with a digital marketing agency
SMART goal setting to determine the most effective strategies for SDBB
You’ll leave with the practical takeaways you can use to drive similar results at your organization.

Alexandria Erxleben & Geraldine Zamora

Join Funraise in a guided discussion on how to understand the true cost and evaluate the return on investment in your fundraising technology.

Session Takeaways:

• Recognize the signs it's time to look for new software.
• Learn the right internal and external questions to ask when evaluating new software.
• Understand how to see the whole cost of a technology investment. Get equipped to show the ROI of a technology investment.

Jenny Flack

Ever wonder why some organizations rave about their technology, and others feel in a constant state of SOS? If you are using today's modern tools and are not feeling optimistic about your technology, chances are, it's not the technology that got you there. Human emotions, expectations, and experiences significantly impact nonprofits’ use of the technology they have, for better or for worse. Technology is innately human; after all, humans built every (mega)bit of it. Therefore, when implementing and using these technologies, we must remember to pay as much attention to the human element as the tech itself. This session evaluates how human aspects like emotions, expectations, and experience affect a nonprofit’s technology engagement from implementation to everyday operations, the need for a digital maturity methodology, and how behavior changes can create better outcomes.

Tim Lockie

In this session, you’ll learn why donor retention is important while gaining practical retention tips and real-world examples you can use to ensure that your donors keep giving – even during challenging economic times.

Josh Meyer

The session will focus on the key differences between paid advertising and the Google Ad Grant. Attendees will learn about the advantages and disadvantages of each option, and how you can use both channels to level up your digital marketing strategy. The session will also provide actionable insights and tips on how to create effective ad campaigns using both paid advertising and Ad Grants. The overall objective of this session is to help attendees fully unlock the potential of Google Ads and achieve their nonprofit goals.

Attendees will learn:

-Bidding Strategies to maximize your ROI

-Keyword match types and ranking for your organization’s search terms

-Budgeting: The number of campaigns you should be running to drive the highest impact and how much you should be spending.

-Metrics: Insight on what data to look for to determine your cost per acquisition and drive home impact.

Katie Groke & Alexis Brodt

Join Producer and Director Stephen Gyllenhaal and Casey Rogers of The Ellen Fund in a conversation about the movie Uncharitable and its global release in 2023 and the impact for non-profits. Uncharitable charts the message of Dan Pallotta's groundbreaking TED talk about the ways we approach charity keeps us from changing the world.

Attendees will learn about Stephen Gyllenhaal's passion behind creating the film as well as the planned release and impact campaign of the film. Attendees will learn how to get involved to help spread the message and implement the work of the film.

New AI fundraising technology is helping nonprofits to run smarter fundraising campaigns that get more gifts, with less waste. How? Through predictive donor targeting.

Join Dataro’s CEO / Co-founder and data scientist Tim Paris to learn how AI-powered donor predictions are helping fundraisers to identify which donors are likely to give when solicited across appeals, recurring giving, mid-level and major giving.

In particular this session will focus on recurring giving and how nonprofits can use AI technology to convert more of their existing cash donors to recurring givers and identify those donors who may be at risk of churning. Tim will share industry insights, best practice strategies and case studies from US and international nonprofits.

Tim Paris

In this session, I will walk individuals through how they can spark conversations with companies about corporate sponsorship and increase the number of gifts they receive from workplace giving initiatives. The session will share a mix of strategies both on the Advertising techniques to use and what else they should do to improve success.

Session Takeaways:

1. The power of LinkedIn Advertising

2. Strategies to increase workplace giving

3. Strategies on how to spark conversations around corporate giving

4. How to tie LinkedIn Advertising into your current development conversations.

Regan Dishon

To Write Love On Her Arms is a nonprofit and has made an international impact with their message of love + hope, supporting millions that struggle with addiction, depression, and suicidal thoughts. And it all started with a single story. But how does a story and activate millions to take action?

Join this special keynote session with Jamie Tworkowski, founder of the nonprofit To Write Love On Her Arms, to learn how Jamie’s story captured the right audiences and moved millions to join the movement to spread messages of hope + support worldwide. During this session, you’ll learn from Jamie’s story of growth and be inspired to tell your own stories that really captivate + move audiences to take action for your mission.

Jamie Tworkowski

After 25 years in the corporate sector leading sales, business development, and marketing Beth Fisher started her career in the nonprofit sector at Mel Trotter. She knew first and foremost that she was going to initiate and lead transformational change to serve those impacted by homelessness in Grand Rapids. From organizational structure, processes and systems to technology and strategic methodologies, Mel Trotter has initiated holistic change to steward impactful growth for their mission and services.

In this session, share in a conversation with Beth on how to steward growth and change by having your people, processes, and platforms in a harmonious relationship.

We’ll dive into:

• Working smarter, not harder
• Organizational structure
• How for-profit translates into non-profit

Bryan Funk & Beth Fisher

In the US, organizations routinely lose over 70% of their newly acquired donors during the first year of their ‘relationship’. This session begins by reviewing 25 years of research into donor loyalty, and the solutions nonprofits are beginning to implement. We’ll then explore what additional learning can be offered by the new science of philanthropic psychology. Put aside what you think you know and explore with us the psychological concepts that can build long term value for both your organization and its donors. We’ll explore who donors are when they continue to give, how giving leaves them feeling and how they can better offer and experience, love.

By the end of the session participants will be able:

• Understand the difference between loyalty and retention
• Describe the factors that drive both
• Apply ideas from philanthropic psychology to the design of loyalty building stewardship practices and donor communication

Adrian Sargeant

Whether you’re a team of one or many, we often find ourselves saying we “wear multiple hats” as a badge of honor…when it really takes us away from our true purpose, passions, and expertise! In this session, we’ll have hands-on activities to outline what your goals are for 2023, based on those goals what you should focus on from a digital marketing perspective (remove the noise!) and how to find the RIGHT resources to get it done.

Dana Snyder

Design can be scary. How to get started when you have a blank canvas staring back at you? How to know if your design is effective and looks professional? Design is both an art and a science - this means that there are foundational principles that can (and should) guide your decisions when you're designing. In this session Arturo (designer and design educator at Canva) will condense years of experience into actionable tips that will help you look at design in new ways and approach the design process with confidence. Arturo will also review designs submitted by the audience and share exciting updates for nonprofits who use Canva - you don't want to miss it!

Arturo Rago

The shifting landscape of user behavior makes it more important than ever to connect to audiences that are looking to take action. Google Ad Grants allows your organization to harness the power of search intent and drive website traffic that is looking for a cause like yours. If you’re not utilizing the $10,000/month of no-cost advertising on Google’s Search Engine Results Page, this session is the perfect place to dip your toes in the world of Google Ads for nonprofits.

Join Emily Fisher, Digital Supervisor of Search at Community Boost, as she talks to Chris Taylor, Program Manager of In-Kind Product Giving at Google.org, about the roadmap for Google Ad Grants in 2023. You’ll walk away with:

- A look into the impact and vision for the Google Ad Grants program

- An overview of Google Ad Grants, including key features, benefits, and how to apply

- Strategies for how to use Google Ad Grants effectively

- A better understanding of how to incorporate Google Ad Grants into your digital marketing strategy.

Emily Fisher & Christopher Taylor

Learn how to maximize your data to drive decision-making and take the best possible action for your organizations. This workshop will help consider how, in the midst of rapidly changing environments and significant uncertainty, nonprofit organizations can begin to harness and learn from their data in order to grow their impact. When applied to benchmarking and improving marketing performance, data analytics can unlock insights that lead an organization to significant growth. It will explore ways to build a culture of data, address the related challenges nonprofits face, and discuss the fundamental components needed to successfully build a data analytics program. The workshop will help nonprofits assess their current data capacity, examine their data sources, review their data analytics components, and help them start thinking about a measurement plan for their nonprofit organization. Nonprofit participants will participate in hands-on activities to create the most suitable plan for collecting, analyzing, and reporting data in their organization, especially around marketing. And lastly, they will look at data through the equity lens and learn the importance of capturing and sharing the organization’s stories along with their quantitative data.

Mona Raina

Interested in learning how you can save time and get more done with less at your nonprofit? Join Jotform for a chat on five automation hacks to increase your productivity in 2023!

This session will cover productivity bottlenecks and how simple automation hacks can give you time back in your day. We’ll also discuss popular SaaS apps that help with automation, such as Zapier, monday.com, Slack, Jotform, and more.

Annabel Maw

Come learn approachable tactics from case studies for how you can increase your donor retention and maximize performance through thoughtful engagement. We’ll prove that there doesn’t always have to be an ask for a donation; that by taking the time to onboard, acknowledge and engage your donors, you’ll see better retention and long-term value.

Session Takeaways:

-Ensure your systems are setup to welcome and steward new donors

-Walk away with ideas you can implement for your programs

-Understand the value of multichannel touches to increase overall retention and value

Sean Wagman

Social media marketing is shifting as customer behaviors and larger economic forces pull in different directions. In this session, Senior Copywriter Konstantin Prodanovic will walk through insights from Hootsuite’s 2023 Social Media Trends report. He’ll cover how communicators in the not-for-profit sector can drive more donors with creator partnerships, get more strategic about the kinds of social networks you’re using, and find opportunities to make a bigger, more positive, impact on the world with social media.

Konstantin Prodanovic

To touch people with our speaking in a real, human way, we need to be a real human being. People feel when our words flow from an authentic and open place. When we drop our defenses and our contrivances and show up with nothing to hide ready to meet whoever is there... then we can inspire people.

In this mini-workshop you will get a taste of what it feels like to truly get out of your own way and to allow yourself to flow freely.

Prepare to giggle.

Jeff Charno

In challenging times, monthly donors are true lifesavers. They keep the lights on. They keep your mission going, no matter what happens in the world. But, it takes a combination of focus, commitment, systems and storytelling to grow your program to the next level.

Erica Waasdorp (who wrote two books and lots of resources on monthly giving) will show you how to do exactly that. After this session, you’ll have the magic combination of tiny stories to share and tools to apply to bring in new monthly donors and how to steward the ones you already have. You’ll learn lots of great practical examples and case studies you can apply in your organization right away. You do not want to miss this!

Erica Waasdorp

With all the disruption and changes in the social media landscape lately, it may seem like an impossible task to build your audience, increase your reach, and showcase your impact. While much of social media is pay to play, having a strong organic strategy can help your organization stand the test of time on the ever-changing and shifting platforms. The key is understanding your audience, knowing how to “game” the algorithms, and paying attention to the kinds of content that work on social media. And in this session, we will show you how!

In this session, nonprofit social media expert Julia Campbell will give you:
- Ways to navigate through the changes and understand current trends in social media that affect nonprofits
- A template to audit your social media efforts in order to revamp and improve
Steps to level up your organic social media strategy (even in very uncertain times);
- Tips to actually measure success and stay on track
- Several free and low-cost digital tools to enhance your social media marketing.

Julia Campbell

One of the biggest challenges nonprofits face in today’s fast-paced digital world is not being able to reach your audiences: it’s staying top of mind.

And with remarketing, you’re able to do just that!

During this session led by Jake Stowers, Google Ads Supervisor at Community Boost, you’ll access the highly effective and advanced retargeting strategies that span across Google Ads Display, YouTube, and even Search campaigns. We'll discuss how each of these Google Ads campaign types work to reach users at the right place, time, and frequency to finally drive them to take action. You’ll learn:

• An overview of how YouTube, Display, and Search campaigns target users on the Google Ads Platform
• How to best leverage remarketing for each of these three campaign types
• Considerations for remarketing creative and landing page experiences

You’ll walk away equipped with the strategies you need to keep your audience engaged with your organization.

Jake Stowers

Major gifts fundraising—we know unrestricted major gifts are the key to nonprofit sustainability, but many nonprofits are intimidated by the idea of getting into major gifts fundraising because it sounds hard, scary, and like you have to have a cadre of rich friends to even get started. But you can get started with major gifts tomorrow if you have a few key tools and techniques.

Major gifts programs are within reach for every single nonprofit—even the smallest, most resource strapped! Drawing on 12 years of expertise helping nonprofits start major gifts programs (and even running successful capital campaigns at tiny, brand-new organizations), Kelly McLaughlin of FIT Strategic Consulting breaks down what it takes to get into the major gifts game in a way that empowers fundraisers like you to dream big and go after their wildest major gifts goals.

Kelly McLaughlin

This session explores the divergent views of donor-centered fundraising and community-centered fundraising. Who is the true hero in the nonprofit story? This talk shares the real life story of Kam - a 13 month-old boy diagnosed with retinoblastoma (cancer of the eye). Through Kam’s journey, his grandfather (a fundraiser) searches for the true hero in Kam’s family quest to save not only his vision, but his very life. Examining the strengthens, passions, and impact of each possible hero (including fundraisers who raise the money for cancer research and treatment), it becomes clear. It takes all of us. The problems we seek to solve are too big for any single hero. Taking inspiration from the Justice League, heroes are stronger when they work together.

Tammy Zonker

More than four out of five nonprofits fund their mission at least in part through fundraising events – galas, golf tournaments, competitive races, and gatherings of all kinds – to encourage more contributions and raise awareness for their cause. Major events, however, require much greater upfront costs and time than more passive fundraising methods like direct mail and email campaigns. When the stakes are higher, how can we ensure that our events are successful, not just in reaching our one-time goal, but for the long-term as well?

In this workshop, we will examine the elements of innovative and successful fundraising events, digging deeper into the question of what makes an event pay off – for both the short-term and long term health of your organization. Real life examples will accompany strategies and tips for creating meaningful event experiences that grow relationships, raise awareness, and bring in more donations.

Floyd Jones

You can’t grow your digital fundraising using best practices anymore. The marketers and fundraisers that are rapidly growing digital revenue are using research, data, testing, and optimization to unlock new innovations and lead to growth.

But first-hand digital fundraising research is showing us that the biggest ways you can drive better results right now are in the simplest strategies that often get overlooked by nonprofits.

In this session, you’ll discover 3 stupidly simple innovations that you can implement in your digital fundraising that have the power to dramatically improve donations to your organization – all based on first-hand research and testing.

Nathan Hill

Learn how Westside Food Bank (WSFB) maximizes their online presence and generates new sources of revenue through their omnichannel marketing efforts on the Google Ad Grant, Microsoft Ad Grant, Youtube, Meta Advertising and Conversion Design.

Genevieve Riutort (She/Her) will share her experience in broadening Westside Food Food Bank’s reach by scaling up digital marketing efforts across channels.

You’ll see how Westside Foodbank:
-Consistently drives 3x return on ad spend on Meta throughout the year

-Raises over $200,000 in yearly revenue online

-Utilizes Youtube, Google Ad Grant, and Microsoft Ad Grant to expand brand awareness

Imagine your donors are all in a bucket. Every year, over three quarters of those donors leak out of the bucket’s many holes. This creates an annual panic on the part of nonprofit staffs to fill the bucket up with new donors, which in turn fuels the sky high burnout rate for fundraisers. The answer isn’t to do more of the same kind of fundraising but to pivot to deeply relational models of fundraising to both attract and keep donors. Smart tech, AI and other advanced digital technologies, are the key to creating new models of fundraising wherein the technologies do tasks like donor prospecting and identifying patterns in your data that move people from giving one-time gifts to making recurring donations, that free up staff to build strong relationships with donors.

This session will provide an understanding of the new suite of digital tools for fundraising and outlines several high tech/high touch models for significantly increasing donor retention rates.

Beth Kanter & Allison Fine

Following George Floyd’s murder and the “Racial Reckoning,” corporations inundated us with statements declaring their solidarity with the black community and their commitment to diversity, equity and inclusion. Several statements drew skepticism from critics who questioned whether these corporations’ ads and even hiring practices lived up to their statements.

Fast forward, here we are in 2023—a time in which equitable and inclusive workplace cultures are reputational imperatives for any nonprofit worth its salt. Funders are collecting diversity data from grantees. Top talent and even generous donors are doing their due diligence to assess whether an organization is truly operationalizing its commitment to DE&I. What conclusion will they draw about your agency? Does your workplace culture reflect your agency’s commitment to DEI? Does your agency convey its DEI values not only in its hiring practices but also in its communications and creatives?

In this session, you’ll learn the following:

•  Ways to check unconscious biases and double down on microaggressions
• Steps your agency can take to concretize a more equitable, inclusive and anti-racist culture
• Ways you can reconstitute your target audience to better reflect the diversity of the country and times we live in and the many benefits of doing so.

Kia Croom

All your digital marketing initiatives drive more traffic to your website, but if your website isn’t optimized to convert more visitors into donors, you’re missing out on THOUSANDS in donations. But, with a few design elements, you can make your website up to TWICE as effective, helping you make the most of your web traffic and drive more conversions (and gifts).

During this session led by Ashley Brannan, Senior Channel Advancement Lead at Community Boost, to learn how to design elements on your site to get people to actually take action!

You’ll learn:

• What conversion design is and why it’s so effective in enhancing your digital marketing efforts.
• How to create conversion design elements that inspire action.
• Tools that will help you to implement these learnings with ease.

You’ll come away with the best practices, and tips & tricks to transform your website to prompt conversions + get more out of your digital marketing efforts.

Ashley Brannan

With so many BIG and innovative ideas presented at the Nonprofit Marketing Summit, this session is designed to distill clear top takeaways you’re able to put into action at your organization.

Don’t miss this fun, interactive, and powerful session with Cameron Ripley, CEO of Community Boost and Floyd Jones, Director of Partnerships at Givebutter.

This is your opportunity to get all of the high-level insights needed to make the most of the Summit and adopt the most innovative strategies driving nonprofit growth in 2023.

Cameron Ripley & Floyd Jones