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W E L C O M E  T O

The Nonprofit Marketing Summit August 2021

Featuring 42 high-impact sessions led by nonprofit industry leaders from organizations including Giving Tuesday, the Leukemia & Lymphoma Society, Kiss the Ground, Facebook, World's Children, HubSpot, and more. Check out the full schedule below!


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August 4
August 5
August 6

August 4


8:00-9:00 AM PST

The 13 Requirements for Nonprofit Marketing Greatness

$50M+ in ad spend managed for over 500+ nonprofits. A myriad of websites, ad groups, and keywords. Tens of thousands of campaigns—from Humane Societies to international development organizations. Countless wins, and just as many key learnings...all distilled into one opening keynote. Join this can't-miss session as Cameron Ripley, CEO and founder of Community Boost, shares his hard-learned 13 Requirements for Nonprofit Marketing Greatness.

Cameron Ripley



How to Convert Social Media Fans and Followers Into Donors and Long-Term Supporters

We were sold a bill of goods when social media first exploded on the scene: Create an account, post a few things, and the money is going to roll in! The reality of the algorithms and our attention economy is that not all of our posts, in fact just a tiny fraction, are actually seen by our audience. We have to be focused, strategic, and consistent in our social media efforts in order to get any traction.

Julia Campbell

9:00-10:00 AM PST

How to Use Mobile Messaging to Acquire, Engage & Retain Donors

In this session, Scott Perrin, the Executive Director of the First Responders Children’s Foundation, will join the CEO of Rally Corp as they share the strategies and tactics they’ve used to successfully improve donor relations, both acquiring new donors, as well as strengthening relationships with current supporters using mobile messaging.

James Martin & Scott Perrin

Planting the Seeds to Long-Term Success: How to Grow with SEO

The SEO process is a long-term investment and like any worthwhile investment, it takes time to grow. Join our in-house expert, Shukri Mohamed, as she walks you through specific tactics that will produce the best and longest-lasting impact for your organization.

Shukri Mohamed



Scale Your Advertising Efforts

This session will prepare you to align your goals with the ad objectives in Ads Manager. Learn how to use advanced targeting features, ad scheduling options, and creative ad formats when creating your Facebook ads.

Martha Peña

10:00-11:00 AM PST

WTH Is Multi-Touch Revenue Attribution (MTRA) and What Does It Mean for My Organization?

You work hard to keep your database clean. You know who opened an email, and how many people saw an ad, but have you looked at how all your activities work together to create conversion? How do you really know if someone decided to donate because of a paid ad or because they have been receiving your witty and engaging marketing emails for months? Let’s talk about the different ways to think about campaign set up and monitoring. And, how to make sure the data you are collecting is working for you.

Jonathan Greenberg & Julia Ford

How Nonprofits Use Marketing Automation To Personalize Donor Experiences

Donor’s live in a real-time, personalized world. Yet, nonprofits ignore this and rely on analog, fix fundraising strategies. Why the disconnect? In this session, we’ll release you from the rusty handcuffs of analog fundraising strategies and showcase how modern nonprofits are using marketing automation, AI, and predictive donor journeys to hyper-personalized each donor’s experience.

Noah Barnett



Fireside Chat with Kiss the Ground: How to Successfully Produce & Market a Netflix Documentary

We know just how important incorporating video into our marketing efforts is because of the incredible results it can have, but what if we took it one step further? What if you could share your cause to an audience of 207 million people? Learn from Ryland Engelhart, the Co-Founder and Executive Director of Kiss the Ground, how he was able to successfully release a documentary all about his nonprofit's mission.

Ryland Engelhart

11:00 AM -12:00 PM PST

6 Tips to Drive More ROI from Facebook & Instagram Ads in 2021

Facebook and Instagram touch more people every day than any major religion, movement, or book in the history of humankind. And with over $3 billion dollars raised on the platform, it's a validated fundraising channel. Join our experts as we share key strategies learned from $3M+ in ad spend managed for hundreds of nonprofits that you can use to make the most of your digital ads.

Ernie Civic & Chloe O'Rourke

Connected Fundraising: Where You Live Changes How You Give

A common refrain in our sector is that people should “think globally, act locally.” Campaign planning is successful when you think about how your unique community may attribute to the success of your engagement. This session will explore the concept of utilizing a regional giving trends approach and present an analysis of data from thousands of nonprofits like yours to help inform fundraising strategy.

Tim Sarrantonio



PANEL: Leveraging the Power of Crypto to Drive Giving

Did you know that cryptocurrency is the fastest growing donation method? Learn from a panel of nonprofits how they have successfully incorporated crypto fundraising into their marketing strategy.

Pat Duffy, Ettore Rossetti, Edwin Goutier & Beth Wolf

12:00-1:00 PM PST

Ignite Your Fundraising Campaign with 7 Impactful Strategies

How can you amplify your donor engagement? Ignite your campaign with these seven cutting edge, and effective strategies used by nonprofits to raise thousands of dollars. Arm your nonprofit with essential, easy-to-implement, high-impact donor acquisition and retention tactics.

 
Jena Lynch & Killian Raynor

 

Fireside Chat w/ Days for Girls: How Days for Girls Uses Effective Marketing and Communication to Bring Dignity and Opportunity to 2.1M+ Girls Worldwide

Communication is an integral part of any nonprofit's marketing strategy. Clear and effective communication both within your team and with your supporters is key for the growth of your organization. In this fireside chat, learn the most effective marketing strategies, tactics, and communication techniques from Days for Girls' Chief Communications Officer followed by plenty of time for Q&A to have your own questions answered.

Jessica Williams & Matt Briggs


1:00-2:00 PM PST

How to Leverage Virtual Events to Forge Inclusivity, Bridge Communities, and Empower Leaders

From fundraising galas to community talks, learn the best practices to create an interactive, immersive virtual experience for your supporters. As in-person events return, adding a virtual component to your event will expand the reach of your nonprofit event and drive even more fundraising revenue. 

Jena Andres, Megan Ruan & Anna Lu

 

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August 5


8:00-9:00 AM PST

PANEL: The Next Era in Nonprofit Digital Marketing

The world of nonprofit digital marketing is ever-changing, so which trends are here to stay? What channels are tried and true and what emerging channels can not be ignored? Learn from a panel of industry experts as they discuss shared challenges and opportunities within the future of nonprofit digital marketing. Walk away with insight on what channels have the highest impact, what marketing strategies can separate your organization from the pack, and how to build a strong team to navigate the rapidly changing tech landscape.

Kayla Santalla, Julia Ford & Mark Codgen



Year-End All Stars: What To Learn from Classy's Most Successful Year-End Campaigns of 2020

Year-end giving is a crucial moment in all nonprofits’ fundraising efforts. In 2020, on Classy’s fundraising platform alone, 28% of annual online donation volume occurred between Giving Tuesday and December 31. In this session, join Soraya Alexander, Senior Vice President of Marketing and Customer Growth at Classy, as she walks through Classy’s findings from some of the top year-end fundraising campaigns in 2020. She’ll dissect the best practices these campaigns followed, common themes among the group, and the year-over-year giving trends (informed by Classy’s platform data).

Soraya Alexander

9:00-10:00 AM PST

Setting a Strong Foundation: The Keys to Building Long-Term Marketing Success

Marketing isn't just a fast "hit" of a game. The rewards from working intentionally in the long-term are massive. Learn from World's Children on how they built a strong foundation to carry their marketing strategy over time to achieve great success.

Jean Purviance & Michael Goodrum

Get Your Pitch Perfect: How to Pitch Your Nonprofit Effectively

A focused, compelling pitch helps supporters and stakeholders “catch the vision.” Yet storytelling is an overlooked tool in your leadership and innovation skill set. Whether you’re an Executive Director or CEO with people to lead, a fundraiser, an entrepreneur, or someone with a big scary idea to pitch, telling a focused story is the fastest way to get not only buy-in but also active support. In this session, Tammy Charles will help you to explore the essential elements of the perfect pitch and clear ways to tie your story to your goals, both personal and organizational.

Tammy Charles



What Does the Data Say? How Giving is Shifting During Crisis

The GivingTuesday Data Commons analyzed social conversations, survey research, and millions of donation transactions to glean insights from the most unpredictable time in our lives. This session will examine the donation trends and giving behavior from 2020 and so far this year to share what these trends mean for engaging supporters in 2021 to increase giving, retain donors, and unlock more participation.

Woodrow Rosenbaum

10:00-11:00 AM PST

How To Run the Perfect Webinar For Your Nonprofit

If you’re looking for innovative ways to engage your community, you may be considering running a webinar for your nonprofit. Webinars can serve all kinds of purposes, such as driving new donor acquisition, engaging (and retaining existing donors), and more. But you want to make sure you do your webinar right so you can drive the most results. You’ll come away equipped to create a great webinar experience for your nonprofit to drive optimal results.

Candace Cody

The Secret to Better Nonprofit Digital Advertising in 2021

Thinking of and executing your next digital campaign doesn't have to feel like throwing darts at a wall. Learn from the thousands of digital campaigns that came before you and come out of this session with a clear focus on exactly how to execute better nonprofit digital advertising in 2021.

Brandon McRae & Jacob Rouse



Google Ad Grants: Scaling Year End Giving Results & Boosting Meaningful Conversions with Search Ads

The Google Ad Grant is an incredible resource providing nonprofits with $10,000 per month of in-kind search advertising. As you begin year-end planning, it is even more important to ensure that your Ad Grant is aligned with your organization's goals. Tune in to this panel of experts to learn how to scale results this year end.

Michelle Hurtado, Emily Fisher, Genevieve Riutort, Rod Arnold & Daniel Amrhein

11:00 AM -12:00 PM PST

How to Attract, Build, and Expand Your Donor Pool with LinkedIn

While initially seeming to be useful only for B2B marketing and sales, there are many ways nonprofits can utilize LinkedIn. Get your organization's employees, volunteers, and board members on LinkedIn. As they build their networks, you can unlock relationships that will secure funding for your organization. Social fundraising uses your network for prospecting. If you want to quickly build relationships with your donors and find warm introductions to new funders, social fundraising is for you.

Angela Pitter

The Nonprofit Growth Model: What Your Nonprofit Can Learn About Growth from the Most Innovative Organizations in the World

Nonprofit growth is hard. With platforms changing and shiny new tactics popping up almost weekly, it can be all too easy to lose the forest for the trees. But it doesn’t have to be. The most impactful organizations in the world have built growth models that have endured the test of time—allowing for a laser-like focus on exactly what matters and an ability to say no to what doesn’t. These models are right there for us to learn from. Join us as we cover a step-by-step process for creating and optimizing your own growth model to ultimately scale impact for the communities you serve.

Eric Linssen



Nonprofit’s Reckoning with Inequities in Race and Beyond: What Marketers Need to Do to Lead Transformational Change

Covid-19, Black Lives Matter, the rise in hate crimes against Asian Americans, and the mass exodus of women leaving the workplace have spotlighted the destabilizing inequality and injustice in our society. In response, many marketing professionals have swiftly responded with a slew of pledges, public statements, and social posts proclaiming Black Lives Matter along with content doubling down on unabashed support for marginalized groups. In this session, learn how to avoid the pitfalls of performative allyship (and the PR nightmare that may ensue!) along with strategies to authentically advance your organization’s DEI commitments via digital marketing.

Kayla Santalla

12:00-1:00 PM PST

How to Master Paid Google Ads: YouTube, Display, and More

Learn the most effective ways to utilize paid Google Ads channels with best practices and advanced tactics to increase online donations, directly from a team of Google Ad Grant certified professionals who have managed $10M+ in platform.

Isabelle Ashraf

Drowning Out the Competition: How You Can Stand Out in a Crowded EOY Inbox (and Make More Money by December 31)

People have been trying to relegate email programs to the graveyard for years. However, year after year, we see email volume going up and up and up - why? Because it still works. In 2020, nonprofits generated $78 for every 1,000 emails sent - an increase of 35% year over year. But declining response rates, provider changes like Gmail’s “Promotions” tab, shifting user habits make running email programs much more challenging, especially for resource-strapped nonprofits. Join us for a session that will give you tested and proven tips for making your EOY email campaign one for the record books.

Karen Hopper


1:00-2:00 PM PST

Social Impact Pitch Competition

Watch the most innovative nonprofits in the world compete for $100,000+ in prizes and services as they pitch their game-changing ideas to some of the most influential and accomplished leaders in the social space.

Judges: Tammy Charles, James Martin & Angelica Guardia

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Recordings of ALL 42+ sessions, access to a VIP-only Day 3, and many more perks.

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August 6


VIP Only


8:30-9:00 AM PST

How to Get the Most Out of VIP Day

Listen to Cameron’s breakdown of the agenda for VIP Day. He will be giving us a preview of what to expect from the sessions in each of the 3 rooms.

Cameron Ripley



The Digital-First Nonprofit: Sharing Lessons Learned from the Pandemic’s Fast-Tracked Digital Transformation

Digital transformation accelerated during the pandemic with many nonprofits packing a decade of digital maturity into 18 months.  Many teams dramatically increased their comfort and skills with delivering digital events & marketing campaigns as a remote distributed team. It is unclear when everyone will return and work together in-person as we knew it pre-pandemic, but we are clearly moving towards hybrid models for marketing teams. This is the perfect time to reflect on the lessons learned and leverage the benefits of a digital-first team for success. This highly participatory and interactive and participatory session will help participants reflect on and share their successes as well as areas to improve when working as a remote distributed or hybrid marketing team.  

Beth Kanter

9:00-10:00 AM PST

LinkedIn for Nonprofits Workshop

As we have learned, Linkedin isn’t just for B2B marketing and sales, it can also be utilized for nonprofits. If you can get your board members, employees, and volunteers on Linkedin it can be a great tool to build networks and possibly secure funding for your organization. Attend this workshop to learn exactly how to put these plans into play and start taking advantage of the opportunities on Linkedin.

Angela Pitter

The Art of Year End Fundraising 2021: How to Develop a Compelling Campaign Story

Developing a strong and compelling campaign story can make a huge difference in your donation revenue. Attend this session to learn about how your organization can articulate your mission’s efforts and impact while appealing to emotions to ensure your donation ask is accepted. Michael will be walking you through tried and true donation campaign storytelling framework to help you get your message across and ultimately prepare you for year-end giving.

Michael Goodrum



How to Create a Content Strategy to Convert Social Media Fans and Followers Into Donors and Long-Term Supporters

Social media expert, Julia Campbell, will be teaching you how to select the best social media platforms for your nonprofit based on your goals and ideal audience, how to fill out a content calendar to stay on track, and how to create and repurpose content that your audience will love. She will also be going step-by-step through resources like her Content Strategy Playbook and her Tools of the Trade guide.

Julia Campbell

10:00-11:00 AM PST

How to Build Brand Affinity in a Challenging Market

As organizations prioritize digital first, performance-driven marketing strategies they’ve become reliant on tactical marketing often losing sight of the importance of building authentic and trusted brands through more creative means. During this session we’ll dig into a few brands that have taken a step back to put their best foot forward by aligning their message with consumer values, and focusing on generating awareness and affinity to build a following of loyal customers and donors.

Samantha Sussman

How to Effectively Launch Your Year-End Campaign

What does your organization struggle with when it comes to year-end fundraising? Is it hard to stand out? Do you have trouble acquiring new donors? The answers to these questions should influence which marketing tools will be best leveraged for maximum impact on your campaign. In this session, Megan will discuss how to determine which marketing tools would be best for your organization, provide you with an outline on a launch strategy, and walk you through a solid timeline for each campaign phase.

Megan Elliott


11:00-11:30 AM PST

Networking & Lunch Break



Successfully Future Proofing Your Nonprofit Tech Stack

Hear from Salvatore Salpietro, Chief Experience Officer at Fundraise Up, and Michael Levack, Data Analytics Area of Practice Manager at Community Boost, on how nonprofit marketers can quickly pivot to combat the impact of iOS 14.5. They will be discussing how to ensure strong tracking, how to adjust your digital ad strategy with tactics that are working, what the Conversions API can do and why it’s important, and lastly, how to talk to your board about future proofing your tech stack.

Salvatore Salpietro & Michael Levack

11:30 AM-12:30 PM PST

Google Ad Grants Audit Workshop

Join our in-house Google Ad Grant Certified experts for a workshop on how to maximize your $10k per month. This workshop will dive into ad grant compliance, best practices, campaign analysis, ad group analysis, keywords, extensions and more.This session will provide you with an understanding of what you can change in your own Ad Grant account right away to start seeing better results.

Emily Fisher, Isabelle Ashraf & Katie Groke

Take Your Year End Campaign to Next Level: 7 Tips to Surpass Goal & Finish Strong

Building upon previous sessions in the Year-End Fundraising Room, our Director of Traffic and Conversions, Blake, will be covering his top 7 tips to surpass your goal and finish the year strong. These 7 tips will be based on trends the Community Boost team has noticed after working with hundreds of nonprofits on their year-end giving campaigns.

Blake Arata



How to Sell Investing in Digital to Your Board

YOU understand why it’s so important.  YOU understand the long-term benefits.  But do all the decision makers?  How can you help them get ready to say yes, to understand this is an investment versus cost?  That it’s more about mission, not just money?  That this investment aligns with your strategic priorities? Let’s set you up for success so you can assess their readiness to dive into digital, understand common objections and how to overcome them, keep them laser focused on what matters most–the various ways to measure ROI, and how to be sure you’re not in this alone.  You’ll be able to build a case that will be tough to refuse after this presentation!

Cindi Phallen

12:30-1:30 PM PST

Facebook Ads Audit Workshop

During this workshop you will be performing your own audit on your Facebook and Instagram Ads account. The Community Boost team will walk you through our audit scorecard and help you identify which areas of your account could use improvement and how to improve them. This workshop is perfect for any digital marketers that run their own Facebook Ads and are looking to see a higher return on ad spend.

Chloe O'Rourke & Jalina Morgan

Donor Stewardship After Year-End: Keys to Launching your Recurring Giving Plan

Nonprofits raise 60% of their online revenue in the last 2 months of the year. So how can your organization extend its fundraising successes after year-end giving has ended? Tune in to this session on donor stewardship and the keys to launching your recurring giving plan to find out. Janaye will be discussing the best channels to promote and scale your program and covering best practices for doing so. 

Janaye Perry


1:30-2:30 PM PST

VIP Day Wrap Up & Closing

What a day! Hear Cameron’s closing thoughts on today and the summit as a whole. This session will cover key takeaways from today's workshops and sessions as well as logistics on how to utilize all of your VIP benefits. Thank you for attending #NMS2021!

Cameron Ripley