How nonprofits market and fundraise is changing and it is changing fast. The future of the internet is all about formalizing partnerships with creators and cultivating deeply engaged communities. Traditional digital marketing is dying. How the majority of nonprofits market today is unfortunately transactional brand spam that is quickly eroding trust and accelerating the generosity crisis. In 2024, it is mission critical to think differently.

Join Cameron Ripley, CEO of Community Boost, whose team has directly supported more than 1,000 nonprofits and raised more than $100 million in donations, in a compelling exploration of how your nonprofit can pivot to a Community-First Marketing strategy.

In this keynote, discover how Community-First Marketing empowers your organization to: Harness the Viral Power of Creators: Tap into the dynamic world of creators to amplify your message and mission. Scale Recurring Giving Systematically: Transform your approach to donations with strategies designed for predictable, sustainable growth. Streamline Tomorrow's Major Gift Pipeline: Innovate your major giving strategies to align with the future of philanthropy. Cultivate a Committed Online Community: Build a digital stronghold of supporters dedicated to your cause's mission success.

We no longer live in a go-to-market world, we now live in a go-to-community world. It is time to stop going 1-to-1 and to start going 1-to-many. It is time to grow your community, amplify your impact and unleash the true power of Community-First Marketing.

Cameron Ripley

We live in a time where the speed and complexity of change are happening exponentially. While top-down approaches may have worked in the industrial age, we now need to unlock the heads and the hearts of all of our people, and we need to do it at speed and scale. People have energy towards what they get to create.

Tucker Wannamaker

Learn from Blake Arata, Director of Digital at Community Boost, as he guides you through a comprehensive look at how generative AI tools like Google Bard and Chat GPT are already transforming the nonprofit sector and empowering forward-thinking organization’s to scale revenue and impact. This webinar is tailored for nonprofit leaders and marketers seeking to amplify their digital marketing results while navigating budget constraints.

Blake Arata

Was 2023 a tough year for nonprofits? You bet. Lead sources turned into mirages (and got pricey!). Individual giving did its best disappearing act. Even top-tier fundraising strategies couldn’t catch a break.

Get your shades out, though, cause the brighter fundraising days are coming.

With this session on social media fundraising strategies, we’re covering 3 distant ways that your nonprofit social can supercharge your existing fundraising channels (spoiler alert: simplify new lead acquisition, drive new fundraising revenue, unlock new data insights).

Let’s redefine your 2024 social media fundraising outlook with a strategy so fresh, even the Instagram algorithm can't keep up. .

Adam O’Brien

Unlock the Secrets to Transform Your donor management: Become a Data-Driven Wizard!

Discover the ultimate keys to mastering donor management and skyrocket your nonprofit's impact through proven best practices. In this exclusive session, you'll learn the insider secrets of tracking the right data, devising an unbeatable donor strategy, and leveraging your data for maximum advantage. Elevate your donor management skills to new heights. Don't miss this game-changing opportunity!

Matt Bitzegaio

In this session, you'll learn how to create a donation form that converts visits into donations. We'll cover the 6 hallmarks of a high-converting nonprofit donation form and how you can modify your donation forms accordingly. We'll also define optimization and discuss strategies for making and testing small changes to your forms to best meet the needs of your donors. Finally, we'll share a case study where design and optimization had a real impact on conversions.

Lacey Kruger

Want to supercharge your non-profit's impact? This session unveils the omnichannel playbook we've used to unlock donor potential, generate qualified leads, and ignite powerful movements. Dive into our data-driven strategies for personalized fundraising, effective lead nurturing, and movement activation.

Learn how we leverage stories of those impacted by food insecurity to connect with donors on a deeper level, all while upholding their dignity. We'll also share insights on maximizing the potential of owned, earned, and paid channels to optimize audience journeys.

Yewande Odusanwo

Let's talk user personas! In this session, we'll be diving deep into how you can use Google Ads platform tools to ideate and target your ideal user. Google Video will be our guide as we walk you through the technical steps to target these users in channel. We will cover targeting based on demographics, user queries, user web & app activity and more. You'll walk away with the basic strategy tools you need to launch YouTube and/or Display ads today!.

Alexis Brodt

Giving is personal. Transformative change happens when people align with the values, needs and aspirations of your mission on a deep level. As marketers, we have a unique opportunity to foster that connection at scale.

Shelley Diamond

The largest wealth transfer in history is a good thing for charities…isn’t it? In a world where hundreds of millions of donors are trading cryptocurrencies and taking in the world through TikTok, losing touch means losing donors. As $30T continues to flow from older donors to Millennials and beyond, the next decade will shake up the philanthropic sector. As wealth continues concentrating in the hands of digital natives, slow-moving nonprofits (and companies) are losing ground to modern organizations who provide better donor experiences.

Millennials crave personal connection, demand streamlined donation processes, champion grassroots initiatives, and, unlike previous generations, are said to be more attached to their values than to specific organizations. As an industry, despite the fact that we’ve been discussing the data on Millennial giving for over a decade, most nonprofits aren’t providing these modern donors with modern giving experiences and opportunities.

So, how can nonprofits successfully and realistically cater their fundraising strategies to generations with such starkly different values? How can nonprofits know what innovative methods will pay off, and what will just push existing, loyal donors away?

Join industry leaders Pat Duffy, Co-Founder of The Giving Block, and Ettore Rossetti, Head of Digital/Marketing/Fundraising Innovation & Partnerships at Save the Children, as they examine the delicate balance between tradition and innovation. Explore how nonprofits can leverage cutting-edge technology, innovative strategies, and personalized tactics to bridge the generational fundraising gap.

This session will uncover: The core values, preferences, and motivations driving millennial giving

Ettore Rosetti and Pat Duffy

In order to create transformative change, our actions must be radical. Being “radical” sounds exciting, but what does it really mean in practice for changemakers in nonprofits working every day to make an impact in our communities and throughout the world?

In his keynote address, Floyd Jones will break down the core “radical” elements required to create lasting change—strategy, consistency, and excellence—so that we can realize not only our organizational missions but also the missions of our own lives.

Floyd Jones

Have you ever wondered if you’re alone in the challenges you’re facing as a nonprofit organization? Bonterra recently released “Nonprofit Needs by the Numbers” to get at the heart of this question. Our assessment report, featuring data collected through Bonterra's Jumpstart capacity building program, sheds light on key challenges the sector faces, as identified by nonprofit organizations.

One of the key challenges impacting nonprofit organizations across the country is managing a successful annual fund. Many continue to rely heavily on grant support and/or do not have access to fundraising technology to support individual donor cultivation. Investing in the infrastructure of your organization is key to sustaining your mission and making a lasting impact in your community.

During this session, we will dive deeper into the data presented in this report, how your organization can overcome these challenges, and actionable next steps.

You'll walkaway with:

1. How to foster a fundraising mindset within your organization, from volunteers to board members.
2. The importance of individual donors and Subscription GivingSM to growing your annual fund.
3. How to leverage technology to support your goals and ultimately raise more money.
4. How nonprofits can help address and overcome the racial funding gap.

Kimberly O'Donnell & Ben Miller

Year end fundraising is hard. Especially as a 1-person nonprofit marketing team. You know what makes it easier? A proven playbook.

Join Eric Linssen, Program Manager for the Community Boost Accelerator, to discover the simple yet effective playbook you can use to raise more money and stress less this year end.

During this session you'll learn: 

1. Community Boost's proven year-end fundraising playbook for a 1-person team.
2. How to stand out with a compelling and creative campaign.
3. Our 1-Page Year End Marketing Plan template
4. Exact sequences of what to do when to knock your fundraising goals out of the park.

Eric Linssen

Do donors really read the emails they get on GivingTuesday? How many times should you email your list on the big day? What kind of impact will your emails have on your fundraising that day?

Come find out! Abby Jarvis of Neon One will share new research into how email marketing can help you reach your GivingTuesday goals.

You’ll learn:

1. Nonprofit email performance benchmarks from GivingTuesday 2022
2. What those benchmarks reveal about how donors want to interact with you this year
3.  Tips for improving your email performance, whether you’re sending GivingTuesday appeals, sharing updates, or planning other end-of-year campaigns

Now’s the perfect time to begin planning your communications calendar for GivingTuesday and the end of the year. Let’s get started!

Abby Jarvis

You make an investment in an Agency Video so that MAYBE *fingers crossed* it will help you reach your event or year end fundraising goal.

What if instead, that ONE video could help you...

1. Blow your event fundraising goal out of the water - within minutes
2. Quadruple your Giving Tuesday campaign YOY
3. Kickstart every grant you apply for
4. Boost employee + donor morale
5. Develop strategic partnerships for new collaborations
6. Finally tell your donors everything you do, concisely

We'll break down several case studies with non profit leaders that show how they leveraged 1 video asset for millions of public & private dollars in return. And how you can do the same for your organization.

Attendees will:

1. Learn where to put your video to work
2. How to leverage your video for grants
3. Help new talent & donors not only understand but FEEL your impact

Jason Ellinger & Matt Carpenter

It's time to revolutionize our nonprofit marketing roles by harnessing the power of impactful habits. This session brings together the lessons from the We Are For Good Podcast’s popular Habits of an Impactful Fundraiser series alongside the voices of nonprofit marketers pouring their expertise into growing their missions through smart, aligned strategies and they are ready to share with you.

Join us to unpack and prioritize your most meaningful work, get guidance for asking the right, bigger questions, defining metrics that matter, and giving you the playbook for how-to advocate for you, your role, and LOVE your work too.

After this session you'll takeaway: 

1. The Do's/Dont's for being an impactful fundraiser.
2. Be inspired by real life case studies of how digital marketers are growing their impact through impactful habits
3. Get connected with the hacks and best tools to maximize your impact

Jonathan McCoy, Becky Endicott, Diane Chaplin, Cameron Bartlett, & Eva Bloomfield

As the year comes to a close, it's crucial for organizations to implement effective strategies to maximize their success and set a strong foundation for the upcoming year. In this session, we will explore the top meta strategies that can help you navigate the year-end period with confidence and achieve your goals.

Join us as we delve into the latest industry insights and best practices for optimizing your campaigns, enhancing engagement, and driving revenue growth. Learn how to leverage cutting-edge strategies, data-driven decision-making, and innovative marketing tactics to gain a competitive edge in today's dynamic market.

You'll walkaway with:

1. Top strategies for year-end on meta
2. How to prepare for year-end
3. Downloadable cheat-sheet to guide you through giving Tuesday & year-end

Andrew Higdon

How we respond to adversity says a lot about us. As nonprofit leaders face economic uncertainty and challenges, mindset and leadership can make the difference between just surviving or thriving this year-end.

During this session you'll takeaway:

1. Explore your natural response to adversity

2. Understand how to break free of herd mentality

3. Identify the most significant challenges we're facing

4. Gain strategies for overcoming fundraising challenges this year-end and beyond

Tammy Zonker

 A short overview of how digital audio ads have revolutionized audio ads. How they differ from radio, and how they can support nonprofit organizations. It'll go over different tools and strategies to use as well.

In this session you'll learn:

1. What digital audio ads are

2. What tools to use to run them, best practices for running them

Regan Dishon

You know what your organization does, but do the right people know too? Do you know how to communicate your impact to mobilize the right audiences to support your mission this year-end giving season? In this session we’ll cover how clear messaging and tactical outreach empowers you to take a proactive approach to your marketing and communications so you can understand your audiences and how to drive them to action. (In a way that saves you time and effort!)

1. How to identify and connect with the right audiences for your organization ahead of year-end giving season
2. How to mobilize your audiences to take action during year-end giving season
3. Efficient and effective ways to manage your messaging and communications (when no one on your lean team has “marketing” or “communications” in their title)

Jordana Merkin

How do we talk about what we offer in such a way people are guaranteed to pay attention? Most leaders, marketers, and salespeople have trouble breaking through the noise. What’s the solution? Invite donors into a story that compels them to pay attention and take action. If you are tired of being ignored and want to grow your nonprofit, learn to get donors' attention, keep their attention, and increase orders using Donald Miller’s compelling storytelling framework.

Donald Miller

Step into a virtual time machine and groove your way back to the rad 90s with "Radical Rewind: The 90s Hit Remix"!

Community Boost and their talented friends are turning up the nostalgia dial to cover all your favorite 90s jams in a fresh and funky style. From boy bands to grunge rock, get ready for a blast from the past!

But this event isn't just about dancing and reminiscing; it's also about spreading love during Black Philanthropy Month. Each performer will rock their set in support of a fantastic black-led nonprofit, making this celebration twice as awesome. Grab your scrunchies and overalls, and join us for a night of music, memories, and giving back!

Join us for a groundbreaking changemaker chat with legendary thought leader, author + speaker, Seth Godin, co-hosted by Jon McCoy and Becky Endicott from the We Are For Good Podcast. In this fireside session, Seth will draw from his extensive repertoire of bestselling books, including "Tribes," "Purple Cow," and "This Is Marketing," to explore the unique challenges and opportunities faced by nonprofit organizations.

Get ready to revolutionize your approach and leave with practical, actionable insights that can elevate your organization's impact to new heights. Don't miss this extraordinary fireside chat that will leave you inspired + motivated + armed with the tools to create real change in the nonprofit sector

You'll walkaway with: 

1. Learn how to leverage the power of community and belonging to grow engagement for your cause
2. Discover how to flex the unique advantages of being a small nonprofit with limited resources
3. Knowing when to quit and when to persist when your marketing efforts aren’t providing the results you want

Seth Godin, Jon McCoy, & Becky Endicott

Are you investing countless hours into crafting unique sponsorship packages, only to find that you're not making significant strides towards your annual funding goals? Are potential funders asking you to create employee volunteer programs that don't fit with your mission? Or maybe you don't even know where to start when it comes to creating corporate sponsorships?

Then this session is for you. We are honored to host Mallory Erickson, a distinguished Executive Coach and Fundraising Consultant. In this session, she will share her expertise on establishing mutually beneficial strategic partnerships with the right corporate funders.
Mallory is renowned for her practical, actionable advice. Come ready to take notes and make the most of this information-packed session. An interactive Q&A session will follow, allowing you to delve deeper into any topics or questions you may have.

You will learn all about how to....
1. Send cold outreach emails to corporate sponsors that actually get a response
2. Bypass the three most common mistakes that keep you from securing meetings with potential corporate partners
3. Understand how to construct strategic partnerships with corporations, thereby generating the income your organization needs
And much more!

Mallory Erickson

In a world where social media trends come and go in the blink of an eye, it's crucial for nonprofits to adopt a long-term strategy to thrive in the ever-changing digital landscape. However, the third sector faces unique challenges in maintaining a long-term social media strategy that drives sustainable impact.

In this session, nonprofit social media marketing expert Julia Campbell will address the specific needs of nonprofits and provide practical insights on developing a social media strategy that aligns with long-term goals. We will explore strategies, techniques, and best practices that empower nonprofits to navigate the short-term trends while fostering meaningful connections with donors and supporters.

During this session you'll learn: 

1. Understanding the Short-Term Social Media Landscape for Nonprofits
2. Crafting Evergreen Content and Compelling Stories
3. Nurturing Relationships and Building Communities for Nonprofits
4. Adaptation and Agility: Staying Relevant in a Changing Landscape

Julia Campbell

We want to reach as wide an audience as possible within our target. Roughly 15% of the world identifies as disabled, with the percentage being much higher when you count temporary disabilities (broken wrist) or situational disabilities (watching a video in a loud space).

What about forms that ask for unnecessary information? Abandonment is high when forms frustrate users.

That’s money and attention lost. Why frustrate or offend users when it’s so easy to be inclusive?

Beyond the obvious fixes such as font size and color contrast, this session will cover 5 main areas in which your marketing can be more accessible, including:
- Images & photos
- Videos
- social media
- Inclusive language
- CTAs and forms

Allison Manley

Some of the most powerful stories you have are the ones shared by your own community. This deep dive into visual storytelling shares how your community stories can inspire donors, members, volunteers, and staff by making your mission and programming very easy to see. You'll learn how videos and photos can transform a story into something more powerful than just words on a page and make a radical impact for your organization.

On this journey, Natalie will share the best types of visual stories to tell, how to collect them and what to do when you fail during a story collection campaign.
Expect plenty of examples of well-done campaigns so you can apply those same tactics at your own organization.

This is for you if:
• You love storytelling, but want to amplify the voices of the storytellers in your community
• Your organization has a lot of stories and you'd like to vary the channel and the medium you use to tell them
• You're new to your organization and want to bring new energy (and methods) to your storytelling

Natalie Monroe

In today's competitive digital landscape, crafting effective advertisements is key to capturing the attention of your target audience and achieving your marketing goals. Join us in this informative session as we delve into "The Five Crucial Steps to Building Effective Ads." This session is designed to provide you with practical insights and actionable strategies to create compelling ads that engage and convert.

In this session you'll takeaway:

1. Learn about effective audience research techniques that can be done internally (with limited resources) or externally through third-party resources
2. Explore how to craft persuasive ads by using compelling stories and leveraging best practices
3. Learn how to analyze and iterate on your advertising creative over-time using a creative learning map

Megan Toscano

The ROI of all efforts in digital fundraising ultimately depend on one single destination: the donation page. We'll discuss what donors expect today, how to meet those expectations, and what the impact of meeting their expectations is when those expectations are met.

Join early for a quick quiz show titled "Legacy or Modern"!

Attendees will walkaway with:

1. How to identify legacy technology
2. What donors expect today in their experience with you nonprofit
3. The impact of donation revenue when expectations are met
4. Maximizing the ROI of your spend on fundraising campaigns

Salvatore Salpietro

Because the average nonprofit receives 30% of its donations in December and some hyperseasonal organizations even more, many organizations won’t even realize they had a fundraising shortfall until the following year, when it’s too late to do anything about it.

To maximize year-end giving, more and more progressive nonprofits have diversified their revenue streams by accepting non-cash assets like crypto and stock donations.

Join Pat Duffy, Co-Founder of The Giving Block, and Ettore Rossetti, Head of Digital/Marketing/Innovation Partnerships at Save the Children for an inspiring and informative panel discussion on:

- What non-cash asset fundraising is all about (think crypto, stocks & DAFs) and how it impacts philanthropy
- The impact of Web3 fundraising on end-of-year giving and how to incorporate new tools and methods into your donor outreach
- How Save the Children integrated non-cash assets like crypto into their fundraising strategy and how you can do the same!

You’ll come away with everything you need to maximize your end of year fundraising strategy!

Pat Duffy & Ettore Rossetti

In all phases of life, change can be scary – but it’s ultimately the only way nonprofits can evolve to stay on the cutting edge and ensure they’re well-positioned for long-term growth. Whether you’re at a legacy organization or a relative newcomer to the space, this session is jam-packed with takeaways for evolving your approach to digital growth, engagement and fundraising.

Join MissionWired to hear how they continually ask and answer: What’s the next frontier in digital for nonprofits? We’ll cover how to collaborate across channels to uncover new learnings, the trick to securing organizational buy-ins from key colleagues and superiors, and how to use full-scale reporting to ensure you’ve got the most accurate data to judge future moves.

You'll learn how to: 

1. Identify opportunities for innovation and growth within your program using models and examples shared by the presenters
2. Use data to make informed decisions about the effectiveness of various platforms and strategies when it comes to your unique audience and goals
3. Working across teams and channels to push your entire organization forward and stay on the cutting edge of digital fundraising

Melanie Holec

Ready to unleash the power of podcasting to grow your organization's impact + personal thought leadership? Discover the untapped potential of sharing your mission in a new medium that will help you find your rabid fans and scale your community of supporters.

In this fast-paced 25 minute session, Join Jon and Becky to learn the frameworks and tips that helped them scale an audience from 0 to more than 450,000 downloads of their chart-topping podcast, We Are For Good.

During this session you'll leave with:

1. How to ask the right questions before starting a podcast
2. Be inspired by real-life case studies of podcasting turned into tangible impact
3. Get connected with the hacks and best tools to make podcasting simple
4. Learn the power of syndication to power your communications calendar with value-aligned content

Jonathan McCoy & Becky Endicott

Every day, more information comes at us than we can process, we react before we can form an intentional response, and we are speaking across differences in race, class, and gender identity without the skills to do so. Our workshop will give practical steps to expand your emotional vocabulary, seek grounding amidst change, engage others with kindness and nuance. And we'll do it poetry. See you there!

All attendees will receive the following tools:
1)The "Where I'm From Poem" is an interactive writing exercise that provides a literary snapshot of someone's life that can be easily shared others.
2) The SENDPEACE framework is a tool for engaging difference with kindness and curiosity, instead prejudice and judgement.
3) Our "Feelings Wheel Skill Sheet" invites us to take our emotional lives seriously so we can respond out of our deepest values not our deepest wounds.

Jonathan Walton

Join us for a hands-on workshop dedicated to strategizing your nonprofit's Google Ad Grant campaigns and laying the groundwork for year-end success. Learn how to leverage the unique benefits of the Ad Grants program, maximizing its potential to increase your online visibility and attract valuable supporters.

During this session you'll learn:

1. How to create Google Search Ads campaigns based on your organization's goals
2. Strategies that will help increase your visibility on Google's Search Engine Results page now so that your target audience is primed to give during year-end
3. Steps on how to apply for the Google Ad Grant

Don't miss this opportunity to fine-tune your Google Ad Grants campaigns now to set yourself up for year-end success.

Emily Fisher

Are you ready to tap into your digital health potential? Join Tim Lockie, Founder and CEO of The Human Stack, for a compelling session on the six most important vitals for nonprofit digital transformation.

During this session, you'll learn more about the tech and human stacks and discover where you excel and where there's room for growth. Tim will do a deep dive into each vital and show how they impact your overall digital health. You will have the opportunity to take the FREE quiz at the beginning of the session so you can follow along and better understand your personal results.

But that's not all. Your results will be delivered straight to your inbox, giving you a practical tool to refer back to as you navigate your digital journey.

Don't miss this opportunity to better understand your nonprofit digital health!

Tim Lockie

You know you've got to tell stories to make your messages move your audiences to action, right? And you've probably seen lots of content about how to become a "master storyteller" in order to do that, right?
And it makes sense because you obviously want to tell great stories... right?? WRONG!!

You don't have time, energy, or resources to become Shakespeare on top of all the other work you have to do for your nonprofit. The good news is: you don't have to. So stop making it harder on yourself! You don't have to tell great stories to inspire your community to support you. You just have to tell good stories that are great FITS for your audience. That is much easier for an overworked and under-resourced person to accomplish. And this session will teach you just how to do it.

By the end of this session you will:

1. Learn how to listen to your audience to understand what they care about and what will move them to action.
2. Understand the simple storytelling approach you should take to all your content to connect with them.
3. Establish and execute a long-term strategy for consistent content creation that converts.

Rain Bennett

It’s no secret that nonprofit organizations with BIPOC leadership receive less funding than their white counterparts. Racism shows up in every corner of philanthropy and nonprofit fundraising, in countless micro and macro ways. August is Black Philanthropy Month, and what better time to talk about overcoming barriers as leaders of color in the nonprofit space!

Building on the initial NPMS “Fundraising from the Margins” panel in February 2023 (though you do NOT need to have attended that session to join this one!), this conversation will include nonprofit fundraising professionals, changemakers, and disruptors who will speak to their own experiences navigating the world of philanthropy as people of color. Panelists will share stories and offer strategies and tools for breaking through the existing barriers and growing the movement for racial equity in nonprofit fundraising.

From this session you'll learn:

1. Consciousness raising and solidarity among BIPOC professionals and allies
2. Data on racial disparities in philanthropic giving and nonprofit fundraising
3. Strategies and tools for addressing racial inequities, and fostering better allyship
4. Resources and direct funding opportunities for BIPOC-led organizations

Floyd Jones, Maria Dautruche, & Jaime Zavala

After three of the most dynamic and successful U.S. charities were shut down by conservative charity watchdogs, destroying lives and cutting off precious resources, many of the top influencers in the field knew something had to be done to overhaul the nonprofit sector. Led by Dan Pallotta, whose record-breaking Ted Talk on the subject has inspired top philanthropists and changemakers, this feature documentary exposes the dark side of philanthropy and introduces a radical new way of giving. In an emotional call to action, Uncharitable demands that charities be freed from the traditional sackcloth-and-ashes constraints, so that they can truly change the world. No topic is more crucial and timely as we confront an increasingly unstable world with the growing revelation that we are all interconnected and that our fate lies in how much we are willing to invest in positive change.

Join director Stephen Gyllenhaal as he answers questions about the filmmaking process, relays how he became inspired to make this movie, details his own work with nonprofits, and shares his insight into how we can change the way the world views nonprofits for the benefit of everyone.

Attendees will:

1.Leave with a greater understanding of what YOU can do to help change the world's perception of charity
2.Gain a stronger understanding of the complexities of the independent filmmaking process and how it parallels the nonprofit world
3. Leave feeling empowered, hopeful, and united in the fight to change the world

Stephen Gyllenhaal, Kathleen Gyllenhaal, & Rudy Espinoza

Strong relationships are built on trust. Without your donors’ trust your efforts to cultivate and steward them won’t go very far. Join Blackbaud University’s lead instructor, Matt Connell, for this Fundraising How To session and learn how to build, maintain, and retain trusting relationships with your donors. Ideas on understanding your donors’ perceptions, expressing your organization’s core values, and transparency in communications will be discussed along with other strategies to strengthen your donors’ trust in you and your organization.

Walk away with:

Your Perception of Donors​

Donors’ Perception of you​

Donors’ Perception of Giving​

Matt Connell

Discover and define your organic and paid TikTok social strategies. Learn to captivate audiences, amplify your message, and drive social change for your nonprofit organization. With expert insights and real-life examples, you will learn how to navigate the dynamic landscape of TikTok. This session will equip you with the knowledge and tools to create compelling content, connect with your target audience, and achieve your nonprofit's mission through the power of TikTok.

By the end of this session attendees will:

1. Understand the unique storytelling opportunities TikTok offers for nonprofits.
2. Learn techniques to craft engaging and impactful content on TikTok.
3. Gain insights into leveraging TikTok's features and trends to amplify your nonprofit's message.
4. Leave with actionable steps and practical tips to implement successful TikTok strategies for your nonprofit.

Danielle Bentson & Shadae McCallum

Get the top tips and learnings from an AI-expert and +700 global fundraisers using GPT technologies and other AI tools to build better donor relationships and fundraise more effectively.

Learn how AI can help improve donor communications, increase productivity and enhance the impact of fundraising efforts.

Dataro has been creating AI tools for nonprofit fundraising since 2017 including their newest AI Assist product - a GPT powered AI writing tool built specifically for fundraising content creation. Dataro CEO and AI expert Tim Paris also created a "GPT for Nonprofits" LinkedIn user group to help fundraisers leverage AI in their work.

This session will provide insights, best practice tips and cautions from +100 fundraisers already using AI technologies like predictive modeling and GPT to make their fundraising more effective (across acquisition, retention and engagement).

- Discover the best AI tools and strategies to use in fundraising
- A blue-print for using GPT to drive better fundraising outcomes
- Case studies, learnings and top tips/cautions for using AI in fundraising
- Understand how ML is the best way to predict donor behavior

Tim Paris

In this session, we will explore how AI solutions can revolutionize the daily activities of nonprofit fundraisers and marketers, helping enhance their efforts to achieve mission goals. Nonprofit organizations face unique challenges when it comes to fundraising, such as limited resources, time constraints, and the need to engage with diverse donor bases. Artificial Intelligence presents a powerful toolset that can streamline and optimize various aspects of fundraising, empowering nonprofits to reach their objectives more efficiently and effectively.

During the session, we will delve into specific use cases where AI can make a significant impact, including donor identification and segmentation, personalized donor engagement, and predictive analytics for fundraising success. We will discuss cutting-edge technologies such as natural language processing, machine learning, and data analytics that can enable fundraisers to gain deeper insights into donor behavior, preferences, and motivations. By leveraging AI solutions, nonprofits can improve their targeting strategies, tailor their communications, and optimize fundraising campaigns, ultimately enhancing their ability to attract and retain donors and meet their mission goals.

Join us for this enlightening session and discover how AI can empower nonprofit fundraisers to enhance their daily activities and propel their organizations towards greater fundraising success. Whether you are a nonprofit professional, a fundraising volunteer, or simply interested in the intersection of technology and social impact, this session will provide valuable insights and practical tips for leveraging AI in the nonprofit fundraising space.

Attendees will learn:

1. Microsoft Cloud for Nonprofit has an extensive solution set to support nonprofit programmatic needs
2. Microsoft's AI solutions

Alex Kasavin

Right now is a critical planning period for social-change organizations. The end of year is filled with strategic planning for the upcoming year, including preparing annual reports and finishing the year with strong fundraising campaigns. It’s also time to review your goals for 2024 and imagine the possibilities of how you can increase donor engagement in the year ahead. But where do you start?

Successful strategic planning is a process, not a one-time event. It starts with developing a vision and then using quantitative and qualitative data to understand where you are, where you want to go, and how to get there. It is about making the most impact with every available dollar and demonstrating that impact to your funders.

Reliable metrics give your social-change organization the tools necessary to make strategic decisions with confidence that you are giving your program participants the best chance to succeed. You can then turn around and use that impact measurement to give your current and potential funders the same confidence.

In this workshop-style session, social change entrepreneur and impact measurement expert Sheri Chaney Jones will walk you through the nuts and bolts of measuring and sharing your impact so you can increase your revenue, drive donor engagement, and increase your long-term sustainability.

Sheri Chaney Jones

Since the beginning of 2023, the ACLU has counted over 474 anti-LGBTQ bills in the United States fueling frustration, mental health challenges, and action for LGBTQ+ donors and allies. How are you adjusting your engagement strategies – and how is this community engaging with you? In this session we’ll explore how to create a truly inclusive culture of generosity that not only encourages but celebrates giving from everyone while recognizing and honoring the identities each of us bring forward in exercising our philanthropy. Creating an inclusive giving program isn’t just about calling it ‘inclusive’ but involves strategies that truly recognize and honor donors’ experiences and lives. Together, we’ll explore ways to honor your LGBTQIA+ donors in meaningful ways.

During this session attendees will learn:

1. Current political climate impacting queer donors

2. Why queer donors give

3. The ways nonprofits can steward their queer donors and staff

4. The ways nonprofits can set up their databases to be more queer-friendly.

Juliana Weissbein, Jonathan Meagher-Zayas, & T. Clay Buck

In this dynamic session, we'll guide you through the art of storytelling in reporting, empowering you to craft compelling narratives that showcase the impact of your marketing initiatives. Discover the key metrics that will make your reports shine, from audience insights to website conversions. We'll equip you with the tools to communicate the success of your marketing channels to your board of directors and key stakeholders like never before.

By attending this session you'll takeaway:

1. Create Compelling Storytelling: Learn how to craft narratives that highlight the significance of your marketing efforts, effectively communicating the value and impact of your nonprofit's initiatives to those who matter most.
2. Identify Metrics That Matter: Understand how to identify and track the right metrics that align with stakeholder's interests and priorities, enabling you to demonstrate the success and return on investment of your marketing channels.
3. Sample Reporting That Works: See firsthand reporting that has helped real organizations further their understanding of marketing efforts and identify areas to invest in further.

Katie Groke

Join Michael Goodrum, Director of Client Service at Community Boost, as he moderates a dynamic panel discussion with three leading nonprofit organizations about how they’re approaching marketing in year-end 2023!

During this engaging session, the panel will be spilling all their secrets! We’ll be exploring the proven ways they have driven success through their year-end fundraising, how their approaching marketing to see even greater results this year, and the practical ways they’re overcoming challenges. You’ll learn:

Top digital marketing strategies driving year-end success in 2023.
Proven strategies and examples on how to increase your online audience and drive engagement ahead of year-end.
Tactics to increase donor conversions, gift size, and more
Strategies to navigate common challenges, overcome donor fatigue, and craft compelling campaign narratives that resonate with potential donors.

Discover practical insights, gain actionable tips, and explore effective approaches to attract more donors, boost fundraising efforts, and overcome the challenges faced during the crucial year-end period.

Michael Goodrum

LinkedIn is a free social media platform that allows you to connect directly with the right funders. In this session you will gain insights on how you can leverage the insights in Candid's Foundation Directory and power of LinkedIn to connect with your prospects to win funding.

Attendees will:

1. Learn how the power of the LinkedIn network can help you reach fundraising goals
2. Gain deep understanding on Candid's Foundation Directory insights and how to leverage LinkedIn integration to win funding
3. Understand how to leverage content to increase donor engagement

Dorothy Ho

Session participants will gain several insights and guidance about how to uplevel their design for nonprofits from the “Design Like an Expert, for Beginners” presentation featuring TechSoup and Adobe. Here are the key benefits:

1. Easy Graphic Design: Even users without creative backgrounds can create professional-looking graphics using templates, simplifying the design process.
2. Social Media Scheduling: Learn how to efficiently schedule social media posts using 3. Adobe Express Premium. Additionally, discover how to access a wide range of Adobe Stock images and Adobe Fonts to enhance your content.
4. Diverse Applications: Explore various ways to utilize this tool and its graphics to elevate your social media presence, support fundraising efforts, and enhance other activities.

Baily Keller

Lucile Packard Foundation for Children's Health added digital marketing to the mix for their annual 5k and largest fundraiser of the year, Summer Scamper.

Learn how we used a multichannel approach to drive a 5.7x Return on Ad Spend, raising over $90k - despite challenges with Facebook and ad accounts being shut down for talking about children's health.

From this session you will learn:

1. Why multichannel marketing makes a difference
2. Telling a story to build trust online
3. Create urgency, connection, and purpose to drive donations

Kathlyn Skolnik & Noelle Rubinstein

Donor Advised Funds are the fastest growing vehicle in philanthropy with over $234 billion held in over 2 million people's accounts waiting to be donated, but how can you organization get more DAF dollars and donors?

Nonprofits that explicitly solicit DAF donations receive over 2x as much DAF funding. Marketing directly to this segment is critical, but how do organizations do it successfully? What really works to "find" DAF donors? We'll cover everything you need to make your DAF marketing a success in this conversation with nonprofit technology leader Mitch Stein and successful DAF fundraiser Caitlin Lupton, Development Associate at Community Rowing Inc.

From this session you will learn:

- The best places to encourage DAF giving
- The best language to use when discussing DAFs with your supporters in different channels
- A list of ways nonprofits are successfully incorporating DAFs into their marketing and fundraising efforts
- The best strategies for engaging with DAF donors once they've supported your organization

Mitch Stein

Get your flannels ready, and dust off those Tamagotchis, because we're throwing a totally tubular 90s Virtual Trivia Night with none other than the comedy queen, Carolyn Castiglia! 

It's gonna be all that and a bag of chips as we take a gnarly trip down memory lane, exploring the era of boy bands, classic sitcoms, and the best movies ever made. 

Carolyn’s bringing us back to the 90s - so grab your slap bracelets and dial-up your friends on the landline because this throwback extravaganza promises rad prizes, a fun game, and enough 90s references to make even Zack Morris proud. Don't miss out, or you'll be buggin'!

Carolyn Castiglia

NMS keynote speaker Floyd Jones will sit down for a special conversation with world-renowned ballet dancer Misty Copeland to learn about her remarkable story and talk about what being a changemaker means in the many facets of her life and work. As the first Black woman to become a principal dancer for the American Ballet Theater, Misty has had a transformative impact on the ballet community, and through the Misty Copeland Foundation she is creating a legacy of lasting change for generations of dancers to come. Floyd and Misty will discuss what radical change looks like—at the individual and systemic levels, and what has kept Misty moving forward in her art and activism.

From this session you will gain:

1. Inspiration from a world-renowned artist and changemaker
2. Guidance on developing a nonprofit organization and creating a vision for a new world
3. Fresh perspective on transformative leadership, from the individual to radical, system-wide change

Misty Copeland & Floyd Jones

At many nonprofits, donors feel disconnected from the cause, and nonprofit teams feel siloed and ineffective. The Responsive Maturity Model provides clear, actionable building blocks for healthy, effective teams and increased giving. Learn 5 key shifts for your team, tactics, and technology to drive increased giving.

During this session attendees will learn:

1. Learn the 5 steps to mature your digital donor engagement
2. Actionable steps to better segment and communicate with donors
3. Bridge the gap between your data, KPI's, and impact

Bryan Funk

Artificial Intelligence (AI) has undergone a few hype cycles— neural networks, expert systems, and deep learning. But the latest advancements in large language models have sparked everyone's imagination, and the possibilities seem limitless. In the past 15 years, the nonprofit industry benefitted from prospect identification using statistical models and machine learning. What does the next 15 years look like when AI touches every aspect of fundraising? While we can't predict the future, we can explore the possibilities. In this session, you will gather a brief history of Artificial Intelligence, its current applications, and three ways it might impact fundraising with examples. You will also participate in a thought experiment designing possibilities using the “alternative futures” framework. Let's dive into the world of AI and fundraising together!

Ashutosh Nandeshwar, PhD & John Sammis

Every.org was created to fundamentally reshape the field of philanthropy. We believe that a new era of generosity is waiting to be created with the right approaches, technologies, and science.

We would like to share the ways we are (and will) be using AI to customize the experience for each donor, reduce the administrative overhead for nonprofits in order to generate more joy and meaning for donors and more giving by existing donors for nonprofits.

Attendees will learn:

1. How AI can be used to customize experiences for donors at every level.
2. How AI can be used by nonprofits to reduce administrative overload.
3. How to encourage donors to renew their gifts to nonprofits.

Allison Fine

Join a panel discussion with Stripe and PayPal where we can learn how these companies are supporting nonprofits. Beyond learning about pricing discounts, we can learn how each protects nonprofits from fraud and increase donor giving likelihood.

Attendees will walkaway with:

1. How to get discounted rates with Stripe and PayPal
2. Payment Methods that increase giving
3. Protecting nonprofits from bad actors

Salvatore Salpietro

Nonprofits, associations and clubs operating with small teams often find themselves in a crunch to create new content for campaigns. Campaigns move quick but content takes time—and many orgs are under-resourced. This session will cover practical tools for assessing your current content library and thoughtfully repurposing pieces for your campaigns. That way, you can stay agile and make what you *already* have go farther!

In this session, you'll gain:
1. Simple processes for assessing your current content library
2. Practical ways to apply a strategic lens to your content
3. Guidelines and ideas for repurposing content
4. Tips for making sure your team's on the same page about where to find and how to use content

Sonia Urlando

Automate Your Email List Growth Using Social Media | Dana Snyder | Positive Equation

Did you know you can grow your email list with Facebook and Instagram Ads, NO matter what size org you are? In this session, I’ll guide you through a proven lead generation ad campaign strategy, the lead magnets, ads, and copy to automate the growth of your email list! Takeaways: Learn a 3-step lead generation ad campaign method How to build a lead magnet that will convert What makes a successful ad?

Dana Snyder

Learn more about Google for Nonprofits and solutions to the most common nonprofit challenges.

You'll walkaway with:

1. Learn about Google for Nonprofits product offerings
2. Learn how products can be mixed and matched to tackle the most common nonprofit challenges
3. Be inspired by use cases and success stories

Alessia Scarpellini

By all signs and measures, something is broken with donor retention.

Donor retention is not a new problem. In fact, it’s plagued nonprofits for decades.

The “band-aid” solution has been to spend more time, energy, and budgets on acquiring new donors to offset our losses. But that “band-aid” isn’t fixing the problem, and acquisition is only getting more expensive.

In this fast-paced session based on data, testing, and research—you’ll discover what we’ve learned so far from analyzing both the new donor experience and the donor retention performance of 200+ organizations.

You’ll walk away with practical insights to test in your own digital fundraising to boost retention rates and grow your digital program.

By the end of this session attendees will gain:

1. Insights into current problem with donor retention
2. Top learnings from new donor retention research
3. Practical test ideas to optimize for long-term retention

Nathan Hill

Direct mail is one of the most effective calendar year-end solicitation channels.

Attend to gain insights about how to package mail with other channels - email, phone, text, social, ads - to further boost results. You will leave with some pro tips on how to prime your audience, create effective messaging, and time your mail drop.

Plus, view a full suite of inspiring calendar year-end samples:
- Stewardship
- Thanksgiving
- #GivingTuesday
- Holiday
- Tax Year-End

Sara Pond & Matt Sulzer

This session will share lessons learned from listening and growing in over 14 years of experience leading marketing at Love146, an organization working to end child trafficking. We’ll look at trauma-informed care principles and consider how they can support marketing materials that inspire hope and healing, rather than perpetuating further harm. Discover the pitfalls of leveraging the harshest realities to engage audiences and explore a more compassionate approach. Reflect on avoiding problematic marketing tactics that hurt victims and audiences alike. Gain valuable insights to honor the humanity of your wider audience, and dignify the experiences of those at the core of your mission. We’ll consider the potential for vicarious trauma and think about how our marketing could be a vehicle for vicarious healing.

From this session you will:

1. Learn how trauma-informed care principles can apply beyond human service & human resources departments, and extend into our marketing, fundraising, and communications.
2. Get strategies to better see and reduce the harm your marketing may be doing to the humans you care about.
3. Make your content more accessible, and find an additional value add for your supporters by more potently bringing hope and healing to their lives.

Marilyn Murray

Join us for an inspiring panel discussion moderated by Public Interest Registry’s Head of Strategic Partnerships, Vinita Srivastava and three accomplished nonprofit founders who have made a significant impact in their respective fields. This engaging session will provide valuable insight and practical advice for individuals embarking on their journey to start a nonprofit organization. Drawing from their own experiences, the panelists will share their best advice, strategies, and lessons learned, empowering attendees with the knowledge needed to navigate the unique challenges of the nonprofit sector.

They will delve into topics such as fundraising strategies, building a strong network of supporters, establishing a clear mission and vision, effective program implementation, and overcoming obstacles along the way. By exploring the successes and setbacks they encountered, the panelists will offer invaluable guidance.

Vanita Srivastava

Join me for a virtual workshop where I'll be sharing practical tips and valuable insights on how nonprofit organizations can maximize the benefits of Workplace by Meta. As a part of the workshop, I'll also introduce the Workplace for Good Program, that offer free Workplace usage for eligible nonprofits.

The workshop will cover various topics, such as an introduction to Workplace and the Workplace for Good Program, and how leading nonprofits are using Workplace to enhance their internal communication, streamline operations, engage volunteers, and build stronger communities.

During the session, attendees will learn how to use Workplace's collaboration tools and features such as Groups, Chat, and Live video broadcasting. They'll also learn about admin features like management and moderation tools, and Workplace analytics to measure the effectiveness of the communication and collaborate of their teams.

This workshop is ideal for nonprofit leaders and team members alike. Sign up now to learn how Workplace can benefit your nonprofit organization and help you achieve your mission more efficiently and effectively.

Elul Rifman

Nonprofits work hard, even more so over the past 4 years. And yet, sometimes it’s hard to know if we’re actually making a difference. Or if we’re possibly making things worse? How do we achieve radical impact? What does it even look like? To reach our sector’s full potential, we will need to cut through the BS and have some tough conversations. Such as on incrementalism, toxic intellectualizing, the avoidance of politics, neo-liberalism, white moderation, and the lack of examination of our own complicity in perpetuating injustice.

1. Attendees will have a better understanding of our sector’s current philosophies and practices around impact (and why it’s not radical)

2. Attendees will have their established philosophies challenged

3. Attendees will leave with action items they can implement immediately

Vu Le

Even in this digital age, many grantmakers (DAFs, Community Foundations) still send grants to charities via check. This is expensive and time consumer for the grantmakers and also cumbersome for charities. PayPal has worked closely with leading DAFS and charities to help solve that problem.

This session discusses how PayPal Grant Payments works and how charities can best make use of the new service to help streamline their operations.

You'll leave understanding:

1. How does PayPal Grant Payments work?
2. How can my charity accept grant payments electronically?
3. What is the experience (including concerns) of charities receiving grants electronically?"

Michael Budwig

Did you know Charity Navigator rolled out a new rating system in 2020? Now Charity Navigator rates nonprofits in four areas: Impact & Results, Accountability & Finance, Leadership & Adaptability, and Culture & Community. Join Charity Navigator's Chief Program Officer as she walks through the "why" & the "what" of the new rating system and "how" you can complete your rating to tell a more holistic story about your nonprofit.

You'll takeaway:

1. Learn how the new system evaluates nonprofits
2. Understand what data nonprofits need to submit to have a complete rating.
3. The benefits of a 3 & 4 Star Rating

Laura Andes

Now this is a story all about how your direct mail got turned upside down. It'll take just a minute, sit right back, and I'll tell you how... to create winning appeals.

Uffta enough with the Fresh Prince.

This session will teach you:
1. Content: The Art: How do you craft a message to engage with the reader?
2. Structure: The Science: What can you do to drive the reader to make a gift?
3. Delivery Method: Should you use analog or digital direct mail programs?

Amy Pokela

Join Google Ads experts as we explore the art of keyword research and its pivotal role in digital marketing. In this session, we will talk about the tools and techniques you can use for your keyword research, as well as how you can efficiently organize your keywords for optimal campaign performance. Through a step-by-step example, we will delve into the process of conducting keyword research based on landing page material, empowering you with practical insights and strategies. Additionally, we will touch upon the nuances of keyword selection for the Google Ad Grant program versus paid search, highlighting key differences and best practices. Don't miss this opportunity to unlock the potential of keywords and revolutionize your marketing efforts.

In this session you'll walkaway with:

1. Practical tips and tricks for basic keyword insertion

2. Tools you can use for keyword research

3. An understanding of how to organize your keywords in a google search account

4. The difference between keyword selection for ad grant versus paid search accounts

Lisette Jimenez & Alexis Brodt

How do the largest Nonprofit Brands ensure that they retain the brand equity and the value they have built in their brand with so much change in the world and so much noise to contend with? Join Community Boost's Senior Vice President for an insightful discussion with marketing executives from some of the most recognizable nonprofit brands in the world.

Attendees will:

1. Learn what goes into building brand equity

2. Hear about the challenges faced by marketing executives from the largest nonprofit brands

3. Understand various strategies that have been pursued to maintain and increase relevance in an increasingly competitive space

Brian Leamy, Adam Vasallo, Onney Crawley, & Omoiye Kinney

Recurring Donors help keep your lights on and your mission going. They may 'seem' small now, but they'll grow big very quickly. Especially in a cost-of-living crisis, it's also a very donor centric way of giving (and asking). This session will help you see recurring donors in a new light and will help you get ready to promote recurring donors this fall, this year-end and all year long. You won't regret attending this interactive session.

Attendees will:

1. Learn the latest trends in monthly giving.
2. See and hear great examples and easy-to-implement approaches to grow their recurring donors right away, sometimes as simple as a few buttons.
3. Come away with a customizable plan to start growing recurring donors by simply chipping away at it, a little bit of time, virtually no money.

Erica Waasdorp

As nonprofits try to recoup event registrants and revenue lost during COVID, they’ll need to convert and coach more participants with less effort. Broadcast texting is a path to higher reach and engagement than traditional digital channels and remarkably less staff time than 1:1 texting. This session will highlight how the immediacy and automation of broadcast texts can reduce the burden on an event staff and reach more participants with the right message at the right time

In this session you will learn:

1. How to efficiently reach your constituents
2. How to use broadcast messaging to reach your fundraising goals and more

Mike Snusz

Conversational marketing has transformed how organizations engage with their audience, and now nonprofits can harness its power to drive engagement and conversions for their year-end efforts. In this session, we'll explore how nonprofits can leverage conversational marketing, including chatbots, voice apps, SMS marketing, and the innovative use of ChatGPT. Discover how these tools can seamlessly integrate into your nonprofit's marketing strategy to create personalized, interactive experiences that inspire donors. Join us to unlock the potential of conversational marketing and drive impactful results for your nonprofit.

Attendees will leave equipped with:

1. Gain a clear understanding of conversational marketing and its potential for nonprofits
2. Explore how leveraging ChatGPT can enhance conversational marketing strategies
3. Learn effective techniques to drive engagement and conversions in year-end nonprofit campaigns
4. Identify the right conversational tools to implement for your nonprofit's specific goals and target audience

Dr. Paul McNeil

Every digital marketing campaign funnels traffic to your website, but are you maximizing the full potential of these visits?

Learn how to amplify your website's potential with conversion design. By deploying strategic design elements, you can potentially DOUBLE your website's performance in various areas: from generating leads and increasing volunteer participation to promoting events and boosting donations.

In this session, we'll talk about how conversion design can inspire your site visitors to take action and fuel your cause.

Karen Nguyen & Sarah Myose

Nonprofits raise the majority of their individual giving revenue in the last three months of the year, and a huge chunk of these donations come in on those final three days of December. So how can your organization start planning NOW to maximize the benefits of this season of generosity LATER?

With real-world examples of fantastic end-of-year campaigns, Givebutter’s Community and Partnerships Director Floyd Jones will share several year-end fundraising strategies—including Giving Tuesday campaigns, year-end appeals, and recurring donor programs—that your nonprofit can start putting into place now so you can celebrate your fundraising success when the ball drops.

At this session Givebutter will also share a ***SPECIAL ANNOUNCEMENT*** so join us live and be the first to hear it!

Floyd Jones

A better world is possible. We all know this in our hearts. So how do we get there? Or at least a bit closer every day?Join us for a presentation and a Q&A about how together we can unleash a wave of hope and creativity like the world has never seen.

Attendees will walk away with:

1. How do we make the most of what each of us has to offer, both individually and with our organizations?

2. How can we all work together more effectively? 

3. How can we engage more people in our work?

Ami Dar

If your individual giving program feels chaotic, haphazard, and reactive, this session is the perfect place for you. If your individual giving program is yielding less than ideal results, this session is for you. Join Kelly McLaughlin of FIT Strategic Consulting to learn the FIT Framework for Fundraising Sustainability, and learn how to leverage your year-end campaign to pivot your individual giving from overwhelming to easy. With some concrete steps and clear systems to organize your program, you’ll start building (and growing) your individual giving program right away. And the best part is, you’ll be doing it sustainably for the long haul—and likely in a fraction of the time you’re currently spending on your individual giving program.

1. Learn the FIT Framework for Fundraising Sustainability and how to apply it to your nonprofit.
2. How Year End is a component of a stable, sustainable individual giving program.
3. Using Year End to make the pivot from "campaign-based fundraising" to "sustainable fundraising."

Kelly McLaughlin

Join us for the captivating closing keynote of the Nonprofit Marketing Summit, where we distill the top strategies driving radical impact. This session will provide a concise recap of the summit's transformative learnings and actionable takeaways. 

Discover how purpose-driven marketing can empower your nonprofit to achieve lasting change. Uncover the power of leveraging digital platforms and compelling storytelling to engage your audience effectively. 

Learn from the trailblazing campaigns showcased during the summit and gain valuable insights from their successes. Our expert speakers will equip you with practical tools and resources to implement these strategies in your organization. 

Leave this keynote feeling inspired and equipped to take your nonprofit's impact to new heights. By applying the top strategies learned at the summit, you'll be ready to make a real difference in the world. Let us together maximize our radical impact for a better tomorrow.

Cameron Ripley & Floyd Jones