In the digital era, the landscape of nonprofit marketing and fundraising is rapidly evolving. The focus has shifted from a traditional go-to-market approach to a dynamic go-to-community strategy. Today's audiences seek deeper connections—they yearn to be part of a community.

Join our opening keynote panel to gain insights from four leading nonprofit community builders. They will unveil their successful community-first strategies and tactics that have redefined engagement and fundraising.

Cameron Ripley | CEO of Community Boost

Floyd Jones | Speaker, Coach & Community Buiilder

Greg Harrell-Edge | Executive Director

Leslie Daugherty | Senior Director, Design Programs

Join us for an intimate fireside chat featuring Emmy-nominated creator Richard Gadd and OBE honoree Duncan Craig, CEO and Founder of We Are Survivors. Moderated by Floyd Jones, this session will delve into the transformative power of storytelling in rallying support and driving change. Richard will share insights from his journey creating the global hit Netflix series "Baby Reindeer," highlighting how his story has brought unprecedented awareness to sexual assault and rape for male and non-binary survivors. This increased visibility has led to more individuals seeking resources and generated significant support for We Are Survivors. Duncan will provide a deep dive into the organization's mission of supporting survivors, emphasizing the crucial role storytelling plays in raising awareness and funds. Together, they will explore how leveraging narratives and using ambassadors can expand their reach and garner new support and members for their community.

Floyd Jones | Speaker, Coach & Community Builder

Duncan Craig OBE | Chief Executive Officer

Richard Gadd | Writer/Actor

For nonprofits, campaigns are essential parts of every fundraising strategy. However, limited budgets and short-sighted objectives often cause us to repackage the same campaign messaging over and over again, often with diminishing returns. If we take a step back and consider our brand messaging strategy, however, we can often uncover opportunities to sharpen our campaign’s focus, elevate its creativity, and engage new and existing audiences on a deeper level. Whether you have a dedicated brand messaging strategy or not, this presentation will help inform and inspire your next campaign.

Katherine Branch | Founder & CEO

Are you looking to write another appeal, blog post, newsletter, or stewardship piece? Are you running out of creative ways to say "Join us" or to invite people to give? What if there was an AI tool that was focused on your unique needs as a fundraiser? Well, look no further...

Fundraising expert, Rhea Wong, and DonorPerfect Communications Manager, Julia Gackenbach, are here to help you see the benefits of the right AI tools. DonorPerfect's Fundraiser Bot was created with insights from nonprofit industry experts and it includes an intuitive, step-by-step process for fundraisers to quickly create and transform their fundraising communications. Join us to see this tool in action and - who knows - you might even walk away with something checked off of your to-do list.

Julia Gackenbach | Communications Manager

Rhea Wong | Nonprofit Consultant & Podcaster

If you’ve ever said, “I don’t know anything about AI,” tried ChatGPT once and felt underwhelmed, or if you’re tired of feeling left out, this session is for you. Come and explore AI with curiosity and gain hands-on experience with AI applications. We’ll cover AI basics, demo three powerful tools, share prompt tips, discuss data security, and boost your confidence while sparking your curiosity. Whether you’re a beginner or looking to deepen your understanding, this session will empower you to engage confidently with generative AI tools.

Tim Lockie | CEO

Holiday campaign preparation is in full swing, and the work has a way of ramping up more than ever. So how can you support your staff and ensure a successful campaign? In this session, we discuss how AI assistants like Copilot for Microsoft 365 and Copilot Studio can help you run successful campaigns, even with a lean team. Join Microsoft Tech for Social Impact to explore real-uses cases of how Copilot across Microsoft solutions can help enhance team productivity, spark creativity, and galvanize volunteer efforts during the busiest time of the year.

Christina Macchiarola | Global Engagement & Content Lead, Microsoft Tech for Social Impact

Jim Ballou | Technical Specialist

Join our workshop and unlock the secrets to fundraising and community engagement success! We'll delve into innovative strategies to maximize your impact, exploring sector data to craft a compelling message, and share how you can use GivingTuesday to cultivate a community of givers. This session will also provide a step-by-step timeline for your GivingTuesday planning and will equip you with resources to make the most of this global celebration of generosity year round.

Victoria Leonhardt | Senior Manager - US and Canada Hub

Change is hard. And making systemic changes at your nonprofit that help build more personal relationships with donors at scale can feel like boiling the ocean. Effective fundraising today’s world requires increased team collaboration, integrated technology, and real-time data insights. The amount of change can feel overwhelming, and it’s difficult to know where to start.

Maturity Models are designed provide a structured approach to systemically leveling up your organization’s performance over time. The importance of a maturity model lies in its ability to provide an objective assessment of your organization’s current capabilities, as well as a roadmap for improving those capabilities over time. Maturity models are often used to benchmark your current level of maturity against industry best practices, and then identify areas for improvement.

The Responsive Maturity Model is designed to guide you, step by step, through the stages required to un-silo your data, increase team effectiveness, create personalized connections with each donor, and grow giving at scale.

Erik Tomalis | Chief Evangelist & Director of Business Development

Elevate your nonprofit's digital strategy with advanced Meta advertising techniques designed to exceed your year-end goals. Whether you're a Meta advertising novice or a seasoned pro, this session will provide valuable insights and actionable steps to drive sustainable growth and lay the groundwork for future success.

Over the past six months, we've meticulously analyzed data to identify key trends and areas for improvement. Our innovative strategies have been tested across multiple industries, and now we're ready to share these powerful insights with you.

In this session, we’ll cover:

• Setting strategic goals, implementing effective strategies, and achieving measurable outcomes
• Key focus areas for nonprofits to succeed in 2024 and beyond
• Creative approaches to engage Millennials and Gen Z, turning them into your strongest supporters
• Simplifying your Meta strategies for maximum impact
• Crafting compelling ad copy and audiences that work

Seriously... you don't want to miss this session!

Andrew Higdon | Digital Specialist

In this session, we will explore how organizations can effectively use events to gain support and drive fundraising success. Featuring two compelling case studies, you will learn from the real-world experiences of organizations that have harnessed the power of events to rally their communities and achieve their goals.

Whether you're a seasoned fundraiser or new to the field, this webinar will peel back the curtain on making an event successful and provide you with the tools and inspiration you need to elevate your organization's impact. Don't miss this opportunity to learn how to champion your cause through strategic events and timely initiatives like Giving Tuesday.

Vinita Srivastava | Director, Global Strategic Partnerships

In a world where everyone talks about building community, few actually explain how. In this keynote, Floyd Jones will take you on a deep dive into the practical steps necessary to cultivate a thriving, engaged community for your nonprofit. Discover the essential elements of the Four T's: Time, Transformation, Trials, and Trust. During the session you will: Learn why building a community is a long-term commitment, understand the transformative journey for both your members and donors, navigate the inevitable trials and setbacks, and harness the power of trust in yourself and your people. Join Floyd to gain actionable insights and real-world strategies that will empower your nonprofit to turn followers into loyal supporters that create lasting impact.

Floyd Jones | Speaker, Coach & Community Builder

Fundraisers face immense pressure and expectations that understandably lead to fear, burnout, and disengagement. In this session, Mallory Erickson delves deeper into practical strategies fundraisers can use to overcome fear and prevent burnout, ensuring they can sustain their passion and effectiveness in their vital roles.

Drawing from research and insights in her upcoming book, What the Fundraising: Embracing and Enabling the People Behind the Purpose, Mallory will explore the psychological, behavioral, and neuroscientific foundations of fear and burnout. She will discuss actionable steps you can take to cultivate resilience, maintain a healthy work-life balance, and thrive in your career.

Mallory Erickson | CEO, Author, and Host of What the Fundraising

Elevate your community engagement and fundraising outcomes with this data-driven, action-oriented session. We'll delve into the latest benchmarking data, exploring how peer-to-peer fundraising, interactive elements, and strategic giving days can transform your awareness campaigns into thriving community hubs. Discover innovative tactics for fostering connections, maximizing donations, and leaving a lasting impact, no matter how geographically dispersed your supporters may be.

Anthea Cohen | General ManagerStuart Finlayson | CEO and Co-Founder

Rechan Meshulam | Special Projects Director

As we approach the end of 2024, it's crucial for nonprofit organizations to boost their social media impact and drive fundraising success through organic engagement strategies. In this session, led by nonprofit social media expert Julia Campbell, you will learn how to create compelling content that works at year-end and how to use the latest trends to improve your social media engagement, all without relying on paid promotions.

Julia Campbell | Author, speaker, podcast host of Nonprofit Nation

When to automate and when not to, that is the question! Without the right approach, you risk missing key opportunities to connect with donors on a deeper level, leading to decreased loyalty and retention.

Join us for an engaging 25-minute presentation and learn how to balance between automation and personal touch, and when each approach works best.

We'll reveal:

• The hidden benefits (and pitfalls) of automation
• Key tasks you can streamline effortlessly
• How personal connections drive donor loyalty

Packed with real-life examples and best practices, this session will give you the tools to boost efficiency and deepen donor relationships. Don't miss out on transforming your nonprofit's fundraising efforts! 🌟 Register now and elevate your impact!

Matt Bitzegaio | CEO, Co-Founder

In a busy, digital world, maintaining genuine relationships with donors is tough. Non-profits often focus only on financial contributions, overlooking those who can't give money. How can we value all supporters and create meaningful ways for everyone to contribute?

Jonathan Walton breaks down how to budget your time effectively, ensuring you can transform donors into partners without burning yourself out. We use a funnel strategy to guide people through clear, intentional steps of involvement, from being passive observers in the CROWD to active ADVOCATES who share our work. We look forward to sharing this process with you!

Jonathan Walton | Senior Resource Specialist

In this session, we'll cover the most important foundational things that you can do now to gear your organization up for the best fundraising season it's ever had. We'll take a look at real-life examples from last year, as well as get in the moment insights from thought leaders about their plan to knock 2024 YE fundraising out of the park.

Michael Goodrum | Director of Client Service

So your nonprofit has built an audience - that’s huge! However, those connections are simply one to one. Community is where your audience gets the value of connecting with each other. So how do you actually build a thriving digital community that keeps people coming back again and again?

Cameron Ripley | CEO of Community Boost

Alexis Teichmiller | Sr. Brand Partnerships Manager

In this session, we'll cover the NextAfter experiment-backed best practices that every nonprofit should be thinking about for high-performing (and high-converting) forms and pages.

Layouts, giving frequency, gift arrays, donation forms - we're going through it all in this 20-min session, powered by real-life experiments + A/B tests.

Adam OBrien | VP of Marketing

Subtitle: How to be a Passionately Contrary Voice within your Organization Nonprofit Fundraising Veteran and TEDx Speaker Danielle Flood, CFRE shares her years of experience in the in-house Communications and Marketing teams for small & medium nonprofits. Taking a collaborative consultant approach, she’ll share how focusing on the WHY of your mission communicates with your audiences, even when your colleagues all want you to share about their (very worthwhile) activities. We have to strategically pinpoint the passions of our donors, stakeholders, partners, and constituents and decide how our mission connects with their goals. Contrary even to the opinion of your leadership, you have to fight to share what speaks to your donors.

Danielle Flood | Assistant Director of Advancement

Do people set up monthly gifts on GivingTuesday? Should you ask them for one-time gifts instead? Will focusing on recurring donations on GivingTuesday hurt your end-of-year fundraising campaign? Come find out!

You’ll learn:

• What new research reveals about monthly giving on GivingTuesday
• What motivates people to make monthly donations
• Steps you can take to cultivate new monthly donors during the rest of the year

If you’re planning your fundraising campaigns for GivingTuesday and the end of the year, this session is for you!

Abby Jarvis | Head of Content

How can we align our personal values with broader societal changes, and communicate these convictions in a way that resonates broadly, engaging moderates, piquing the curiosity of skeptics, and sustaining the enthusiasm of our allies?

In recent years, significant movements have demonstrated the power of collective action. From MeToo and Time’s Up challenging gender discrimination and sexual violence, to Black Lives Matter addressing racial injustice, to the March for Our Lives advocating for gun control—these efforts show that progress is within reach. However, the journey continues as challenges remain in the realms of equality, gun control, and safety. These issues require ongoing attention and action.

Let’s explore these themes further with insights from Xavier Ramey, Jennifer Jones Austin, and moderator Jonathan Walton. Join us as we seek to understand what has been effective, identify what is lacking, and discuss how each of us can contribute to meaningful change.

Jonathan Walton | Senior Resource Specialist

Jennifer Jones | CEO

Xavier Ramey | CEO

Step into the Shire and join us for a night of laughter and fun at Middle-Earth Mirth!, a 45-minute session led by the hilarious comedians at Make NYC Laugh. Featuring some of the city’s best stand up comics and Lord of the Rings themed games. Whether you’re a Hobbit, Elf, Dwarf, or even a Wizard, all are welcome to connect, unwind, and laugh together. And don’t miss out—stick around for your chance to win a free jerken (t-shirt)!

Alexis Mundy | Owner 

Lisa Wewerka | Comedian 

Dan Laitman | Comedian 

Erin Maguire | Comedian 

Adrian Smith | Comedian 

For the last 10 years, since the launch of Not Impossible, Mick has passionately studied the concept of “Impossible.”

All the modern conveniences we see around us were once considered “impossible” by people who didn’t know any better.

Synthetic fabrics, cell phones and digital watches (not to mention cars and computers) were all figments of the imagination until inspiration met execution and the impossible became a reality. In this talk, Mick dives deeper into “Impossible,” the underlying psychological effects it has on an organization, and how to overcome “Impossible” so true creativity and innovation can take place.

Mick Ebeling | Founder & CEO

The Cube of Creativity

Why adding constraints sparks new ideas, inspires action & delivers surprising results. They tell us to "think outside the box!"

They want new, creative, innovative, groundbreaking fundraising ideas. They want us to flex our creative muscles and push the boundaries of what is possible. And, they expect us to do it with no budget, and in addition to all the work we're already doing! No wonder we feel burnt out, stressed out, and need a creative spark.

What if the key to being more creative isn't thinking outside the box? Maybe the key to fueling growth, evolution, and creative new ideas is about thinking INSIDE the box.

Welcome to The Cube of Creativity! In this exhilarating 60-minute session, Andrew Davis will break down the four creative constraints you can add to any project to drive better, more creative outcomes faster.

You'll learn how one non-profit turned its pandemic shutdown into millions of dollars in donations.

Andrew will reveal how a small bet with massive restraints resulted in a best-selling book. He'll show you how one business smashed their goals by snooping through old SEC filings. You'll even learn how an intern transformed a multi-million dollar business in less than twelve hours.

More importantly, you'll walk away ready to apply intelligent constraints to your work: limitations that result in more innovation, less burnout, and out-sized results.

Are you ready to embrace the constraints?

Andrew Davis | Keynote Speaker & Author of Brandscaping

Everyone has different passions, interests, life experiences, and traumas that guide charitable giving. How do you magnetically attract YOUR believers to rally behind YOUR monthly giving program, helping them to gain a sense of belonging, identity, community, and connection? Dana will walk through Step 3 ("Call in the Believers") of her 5-step Monthly Giving Framework, giving you the tools to attract valued donors to your cause.

Dana Snyder | CEO & Founder

In the rapidly evolving landscape of AI (artificial intelligence), where do nonprofits stand? This panel discussion will delve into the latest data on nonprofit utilization, attitudes, and data infrastructure crucial to AI integration. Join us to explore the real-world state of AI adoption in the nonprofit sector, moving beyond the hype to understand practical realities.

Learn from leading nonprofits and data strategists to unpack survey findings and discuss their implications for organizations at different levels of AI readiness. Attendees will learn where their peers stand to shape a better picture of AI adoption in the nonprofit ecosystem and how to position their organizations for success. Whether you're just starting to explore AI or looking to scale your AI initiatives, this session will provide valuable insights and actionable steps.

Kelsey Kramer | Director of Partnerships, GivingTuesday Data Commons

Meena Das | CEO

Join us for an insightful panel discussion where industry experts share their experiences and strategies for forging effective partnerships between nonprofits and agencies. In this session, we will explore the critical elements of evaluating agency partners, common pitfalls that nonprofits encounter, and essential considerations to ensure successful collaborations. Our panelists, including thought leaders in the agency space, will provide practical advice and real-world examples to help your organization maximize its impact through strategic agency partnerships.

Discover why working with an agency can be a game-changer for your nonprofit's marketing efforts, from enhancing donor engagement to expanding your reach. Whether you are considering partnering with an agency for the first time or looking to optimize an existing relationship, this session will equip you with the knowledge and tools to make informed decisions and achieve your mission more effectively. Don't miss this opportunity to learn from the best and take your nonprofit's marketing to the next level.

Gage Bliven | Director of Sales

Michael Goodrum | Director of Client Service

Tyler Clemmens | Account Executive - Digital Specialist

Geraldine Zamora | Account Director

Get ready to learn how to turn casual visitors into committed supporters! We will unravel the mysteries of boosting your nonprofit’s website conversions. Dive into the world of data-driven A/B testing and discover the magic behind increasing your conversion rates. Whether you're a tech newbie or a seasoned pro, We have tips, tricks, and strategies that will help you maximize your website’s impact and increase visitors to take a desired action. Don't miss out on this chance to supercharge your nonprofit's online presence!

Jared Yakle | Digital Marketing Account Executive/Nonprofit Therapist

In a world where everyone talks about building community, few actually explain how. In this keynote, Floyd Jones will take you on a deep dive into the practical steps necessary to cultivate a thriving, engaged community for your nonprofit. Discover the essential elements of the Four T's: Time, Transformation, Trials, and Trust.

During the session you will: Learn why building a community is a long-term commitment, understand the transformative journey for both your members and donors, navigate the inevitable trials and setbacks, and harness the power of trust in yourself and your people.

Join Floyd and Julia to gain actionable insights and real-world strategies that will empower your nonprofit to turn followers into loyal supporters that create lasting impact.

Floyd Jones | Speaker, Coach & Community Builder

Julia Campbell | Author, speaker, podcast host of Nonprofit Nation

Nicole Howard | Digital and Social Media Manager

Meghan Nguyen | Digital Associate

The Societal Implications of Responsible + Beneficial AI.

Nathan Chappell | Chief AI Officer

Discover how to transform your year-end fundraising efforts with the insights provided by Google Analytics 4 (GA4). This informative session will equip you with the knowledge and strategies to effectively set up, implement, and utilize GA4 to drive donor engagement and maximize your impact.

Whether you're new to GA4 or looking to enhance your existing setup, this session will provide valuable guidance to help you achieve your fundraising goals.

Dezhay Caraway | Analytics Channel Lead

As a community-based nonprofit, how can you make your GivingTuesday campaign a success? This session will dive into actionable tactics and tips tailored specifically for small nonprofits, with strategies that are also scalable for larger development teams. We’ll showcase a variety of examples from organizations that have effectively engaged their audiences through both broad and targeted approaches, utilizing traditional and peer-to-peer fundraising methods across various goal sizes.

Participants will walk away with concrete, tactical insights for their upcoming campaign, alongside a broader strategy for optimizing resources as the giving season approaches. We’ll provide practical examples of successful GivingTuesday campaigns by small teams, including techniques for audience engagement, campaign material creation, and progress tracking.

Amanda Liaw | Communications & Marketing Director & Chiara Frechette | Nonprofit Programs Director

What messaging advice, strategy support, or marketing collateral would make it easier for your nonprofit to bring in the funds that fuel your mission?

Nonprofits face unique challenges in securing funders, sponsors, and individual donors. And we know that planning and executing a successful fundraising campaign—much less one during #GivingTuesday or the holiday giving season—can be daunting. Never fear. Fundraising campaign elements like an engaging social media strategy, creative graphics, and inspiring messaging, can all be built (without a budget or in-house expertise) by leaning on support from skilled volunteers.

During this presentation led by Kimberly Swartz, a leader at the Taproot Foundation, attendees will learn how to harness the expertise of marketing strategy, business development, CRM, and communications professionals who want to donate to your cause. We'll walk through how volunteer support can help fuel each stage of your fundraising process and why it pays off to start recruiting volunteers early.

Kimberly Swartz | Senior Director, Community Engagement

Join leading AI expert Abran Maldonado and meet C.L.Ai.R.A., the groundbreaking AI woman of color, in this engaging session designed to revolutionize nonprofit fundraising. Discover how AI can transform your organization's storytelling capabilities, making your cause resonate more deeply with donors and supporters. Learn practical strategies to leverage AI tools for automating fundraising campaigns, from personalized donor outreach to data-driven insights that enhance campaign effectiveness. Whether you're new to AI or looking to maximize its impact, this session will equip you with the knowledge and inspiration needed to propel your nonprofit's fundraising efforts into the future.

Abran Maldonado | Cofounder, Create Labs

Many nonprofit organizations are working on issues that have national and sometimes even global implications, yet few articulate their work in this way. Instead, many communications from nonprofits, both digital and print, tend to bombard donors and prospective funders with more information about what the nonprofit is doing.

We have gleaned from our experiences, both as in-house leaders and consultants, that major donors and media are most interested in learning about the resonance of your organization's work with bigger societal issues, including how it advances or helps solve those issues, and, in some cases, how it relates to published academic research.

When successfully articulated, this has the potential to amplify your work and secure greater investment from donors and interest from the media. Join us for this engaging session where we will share brief case studies and tools, and guide, in real time, a few session attendees in enhancing the way the messaging of their mission in real time. Audience: Beginner to Intermediate Practitioners, Organizational/Macro Change Adaptation—Supervisors and Executives

 Gary Chapman | Managing Director East Coast

Dave Martin will take you inside the newest Givebutter feature, automated direct mailings, to demonstrate how nonprofit organizations are transforming their fundraising with the #1 rated nonprofit software company on G2 across multiple categories. Learn how you can bring together all of your must-have tools in one convenient platform—donation forms, fundraising campaigns, events, auctions, donor management (CRM), email, texting, and now direct mail!

Dave Martin | Sales Director

Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. With limited resources and staff, it can be challenging for small nonprofits to execute successful fundraising campaigns. However, with the right strategies and tools, small nonprofits can achieve exponential results.

In this webinar, we will explore the world of peer-to-peer fundraising and provide practical tips and tools for small nonprofits to master this approach. We will cover topics such as setting fundraising goals, recruiting and engaging fundraisers, leveraging the power of AI to create a fundraising plan, campaign content and donor communications, and how to set up a campaign.

Whether you're new to peer-to-peer fundraising or looking to improve your existing campaigns, this webinar will provide you with the knowledge and resources you need to succeed. Don't miss out on this valuable opportunity to learn and grow!

Rob Wu | CEO & Co-Founder

Jenna Notarfrancesco | Account Executive

We all know how important it is to gather feedback from our intended audiences, but it can be challenging to prioritize this with limited time and resources. Join Arclet for an engaging session on gathering, using, and sharing audience feedback to enhance your communications. Learn from the Western North Carolina Health Communicators Collaborative's experiences and see how Arclet's tools can help you engage your audience and seek their input, resulting in more tailored, resonant, and effective communications.

Join us to:

• Gain practical insights into the process of gathering and using audience feedback.
• See how innovative tools can streamline your feedback collection and analysis.

Adrienne Ammerman | Founder & CEO

Join us for an in-depth discussion on how to maximize your nonprofit's fundraising potential through technology. This session will feature insights from industry leaders at FundraiseUp, GiveButter, Classy, and DonorDock. We'll explore how to evaluate the best fundraising software for your organization, common pitfalls to avoid, and essential factors to consider during implementation. Learn about the unique features of each platform, how they differentiate themselves, and hear real-world success stories to guide your tech-enhanced fundraising journey. This collaborative panel aims to provide valuable, actionable insights to elevate your fundraising strategies.

Gage Bliven | Director of Sales

Sal Salpietro | Chief Community Officer

Dave Martin | Sales Director

Luke Dringoli | Principal Technical Partnerships Manager

Matt Bitzegaio | CEO, Co-Founder

Toren Reaves (KESA) dives into the intersection of storytelling and content creation. Reaves, an experienced nonprofit communicator, shares digestible strategies for leveraging easy-to-access tools to create impactful content. From video editing to visual storytelling, participants will learn how to captivate audiences, move them to action, and amplify their nonprofit’s mission.

Toren Reaves | Adobe Express Evangelist & Creative Community Advocate

Session Program Overview: Engaging the Community through Digital Innovation - The Make the Month® 2.0 (MtM2) Project

Session Title: Engaging the Community through Digital Innovation: The Make the Month® 2.0 (MtM2)

Project Session Description: Join us for an in-depth exploration of the Make the Month® 2.0 (MtM2) project, an innovative digital experience designed to increase community knowledge and motivate giving behaviors around key social issues. This session will provide insights into how United Way of Calgary and Area is leveraging digital tools to educate, build awareness, and create empathy for complex social issues such as poverty, mental health, and social isolation. Key Takeaways:

• Discover Innovative Strategies: Learn about the cutting-edge approaches employed in MtM2 to engage community members and foster a deeper understanding of social issues.

• Impactful Storytelling: Experience how interactive simulations based on real-life experiences can combat stigma and build empathy towards critical social issues.

• Data-Driven Insights: Understand how MtM2 utilizes survey data to measure increases in knowledge and the effectiveness of the campaign.

• Community Engagement: Explore how MtM2 connects with community members to build relationships and drive public engagement, leading to increased support and donations. Featured Speaker:

• Yvette Biggs, Vice-President of Marketing and Communications, United Way of Calgary and Area Who Should Attend: This session is ideal for nonprofit marketing professionals, digital strategists, community engagement specialists, and anyone interested in innovative approaches to social advocacy and community building. Whether you're looking to enhance your organization's digital presence or seeking inspiration for your next campaign, this session will provide valuable insights and actionable strategies. Why Attend:

• Engage with Experts: Gain insights from a leading professional in the field of nonprofit marketing and digital engagement.

• Innovate Your Approach: Discover new tools and methods to enhance your organization's ability to connect with and support the community.

• Drive Social Change: Learn how to leverage digital platforms to educate the public and inspire action on critical social issues. Session Format: This session will include a detailed presentation of the MtM2 project, followed by a panel discussion and Q&A session, offering participants the opportunity to engage directly with the speaker and gain deeper insights into the project's development and impact. Join this session to explore how the Make the Month® 2.0 project is setting new standards in nonprofit marketing and community engagement. This is your chance to be part of a session that not only informs but inspires action and fosters meaningful change.

Yvette Briggs | Vice President Brand and Communications 

There is a lot of evidence that Donor Societies work. You create a menu of benefits, and your donor can buy those benefits by giving at a certain level. Open houses. Access to leadership. Luncheons.

Unfortunately, the “Donor Society” concept can feel exclusionary, and even antithetical to organizations wanting to root their fundraising in the principles of Community-Centric Fundraising and Mission-Aligned Fundraising.

Let’s talk instead about building Donor Communities: fundraising programs that invite anyone who donates to directly engage in the organization’s mission and into direct relationship with the people the nonprofit serves, with the additional goal of getting them to build community with one another as well. When mission is what drives your fundraising forward, you can accomplish more with less time, effort, and heartache.

We’re taking the best pieces of what has historically been considered fundraising best practice and looking at it from a community-based, mission-aligned perspective. We’ll take what we know works to motivate donors, and help these ideas support your organization in not only funding your mission but doing your mission. And we’ll do it with templates, tools, frameworks, and more so that you leave with not only theory, but a lot of ideas to practically apply it to your mission.

Kelly McLaughlin | Founder & CEO

Nelson Barry | Founder & President

In this engaging 25-minute session, David M. Jasse, Creative Director and Owner of DMJ Studios, will share his expertise on leveraging video to elevate nonprofit organizations. Drawing from his extensive network experience and success in raising over $100 million for various causes, David will guide you through the essential strategies for creating impactful video content. Learn how to tell compelling stories that resonate with your audience, enhance your brand, and double your fundraising efforts. Discover the art of video production, from concept to completion, and gain insights on how to effectively use video to achieve your nonprofit's goals. Join us for practical tips, real-world examples, and inspiration to take your organization to the next level with video.

David M. Jasse | Owner, Creative Director

Join us for “Impact Pitch: Nonprofits Dive into the Shark Tank,” a dynamic session where nonprofit organizations take center stage to present their marketing strategies to a panel of expert “sharks” acting as board members. In this high-stakes environment, nonprofits will deliver compelling pitches, showcasing their marketing campaigns aimed at amplifying their missions.

Each organization will have a limited time to present their strategies, highlighting key elements such as target audiences, campaign goals, and expected outcomes. The sharks, comprised of seasoned marketing professionals and nonprofit board members, will evaluate the presentations, provide constructive feedback, and challenge the presenters with insightful questions.

Whether you’re a nonprofit looking to sharpen your marketing strategy or a professional eager to witness innovative ideas, “Impact Pitch” promises to be an inspiring and educational experience for all. Prepare to be inspired by the creativity, passion, and dedication of nonprofit organizations as they navigate the shark tank in pursuit of making a greater impact.

Geraldine Zamora | Account Director

Sal Salpietro | Chief Community Officer

Adrianna Frelich | Principal Partner - Marketing

Charmaine Solomon | Founder and Chair Emeritus

Discover the power of activity-based fundraisers in driving engagement and fundraising success. This session will delve into the strategies behind leveraging physical and mental challenges to inspire personal investment in your mission. Learn how to design compelling challenges that not only motivate participants to push their limits but also encourage them to raise funds through peer-to-peer networks. We'll explore real-world examples, share best practices, and provide actionable insights to help you create memorable experiences that amplify your cause and boost fundraising efforts. Join us to transform your fundraising approach and make every challenge an opportunity for greater impact.

Michael Goodrum | Director of Client Service

Emily Jankowski | Director - The Climb

Theresa Miller | Vice President of Development

Embark on a transformative journey with ethical storytelling leaders Diana and Maria, who will guide you in crafting an ethical storytelling manifesto for your organizations. By the end of the workshop, you’ll have a practical framework to support their organization's storytelling efforts to align with their values and respect, honor, and dignify the communities they serve.

Maria Bryan | Trauma-Informed Storytelling Trainer 

Diana Heinrich | CEO 

Connection. Urgency. Impact. Barriers. Ever wonder what truly drives the success of your fundraising efforts? Perhaps it's time to think like a scientist. This fast-paced presentation combines current research on donor behavior with real examples of award-winning and highly successful campaigns, equipping you to engage and fundraise smarter. Born out of frustration with the overwhelming amount of "advice" offered in our industry, the "donation equation" will help you focus on key areas that directly impact the joy of giving. Brian and Sami will mix the art of fundraising with the science of the donation equation to show how the total chemistry of your efforts can spark an energetic reaction from donors. Come find out how “((P + G) x (C + S + U)) / B” can improve the chance that donors will take action to support your organization.

Brian Gawor | Consultant

Sami Zoss | Senior Consultant

As we conclude our impactful journey at this year’s summit, it's crucial to carry forward the momentum and insights gained into tangible success for our missions. This session is dedicated to synthesizing the key takeaways from various discussions and transforming them into actionable strategies for your organization as we look to go further together.

Oh yea, we will also be giving away a $10,000 unrestricted donation to one luck Summit VIP purchaser.

Cameron Ripley | CEO of Community Boost

Floyd Jones | Speaker, Coach & Community Builder